Senior Director, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing for both sales-led and self-serve business models.

• Spearhead initiatives in web and organic growth, along with paid media and lifecycle/email marketing functions.

• Oversee substantial paid media investments across various channels including paid search, paid social, display, programmatic, and third-party sponsorships.

• Collaborate with Marketing Operations and Campaigns to create a cohesive, data-driven revenue marketing engine.

• Provide strategic advice to the VP of Revenue Marketing and fellow leaders in Field, Brand, Product, and Customer Marketing.

• Take charge of forecasting and performance reporting for all digital channels.

• Establish structured experimentation frameworks for paid, web, and lifecycle marketing efforts.

• Lead initiatives in attribution modeling and comprehensive funnel measurement.

• Attract, nurture, and retain top-tier digital marketing talent.

• Develop strategies for digital channels, set operational rhythms, create measurement frameworks, and implement attribution models.

• Drive pipeline growth, revenue generation, customer expansion, and overall performance of full-funnel revenue marketing.

⛳️ Requirements

• A minimum of 12 years of digital marketing experience, prominently featuring B2B SaaS or subscription-based software expertise.

• At least 5 years of experience in people management, focusing on building and scaling multidisciplinary digital marketing teams.

• Profound knowledge in paid media strategy and its execution.

• Practical experience managing six-figure monthly budgets across paid search, paid social, display, and programmatic channels.

• Proven track record in developing web and organic growth strategies, encompassing SEO, AEO, conversion rate optimization, and web performance optimization.

• Experience in leading lifecycle and email marketing initiatives across diverse customer segments.

• Demonstrated capability in overseeing digital marketing forecasting and performance reporting.

• Skill to convert channel data into insights ready for executive presentation, along with proactive recommendations.

• A strong mindset for experimentation and experience in creating test-and-learn frameworks.

• Excellent communication skills and strong executive presence.

• Experience in supporting self-serve or product-led growth strategies (preferred).

• Familiarity with contemporary martech stacks, including marketing automation, CDP, attribution, and analytics tools (preferred).

• Background in high-growth public SaaS companies and experience with investor-facing operating metrics (preferred).

• Experience collaborating with or managing paid media agencies (preferred).

🏝️ Benefits

• Comprehensive BCBSIL medical, dental (high/low plans), and vision insurance coverage for you and your eligible dependents.

• Full, complimentary access to Modern Health for you and your dependents, offering coaching, therapy sessions, and digital wellness resources.

• 401(k) plan featuring a 50% company match on your first 6% of contributions (totaling a 3% match).

• 100% employer-covered Life and Disability insurance.

• Flexible PTO policy complemented by additional company-wide Rest & Recharge days.

• Up to 16 weeks of paid parental leave.

• $1,000 USD annual Lifestyle Spending Account.

• One-time $550 USD home office setup stipend.

• Monthly $50 USD internet stipend.

• 16 hours of paid volunteer time each year.

• $100 annual match for charitable contributions.

• Pre-tax commuter benefits available.

• Subsidized child/elder care through Care.com.

• Discounted pet insurance options through Figo.

• Complimentary personalized financial wellness support provided by Your Money Line.