Senior Director Analyst, B2B Marketer, Advertising – AdTech

📋 Description

• Develop innovative, thought-provoking, and highly impactful "must-have insights" content.

• Generate new insights and concepts through thought leadership, providing compelling and actionable solutions to meet client needs and demands, thereby enhancing their ability to take action.

• Conduct comprehensive analyses to uncover the root causes of a client’s challenges or overall requirements, reframing perspectives to propel strategic initiatives.

• Exhibit thought leadership by establishing Insight positions within a team of analysts.

• Present provocative and independent insights to Gartner leaders that could influence the direction of research agendas.

• Investigate, analyze, and forecast market trends and shifts to deliver actionable insights to clients and vendors.

• Offer clients and prospects actionable recommendations tailored to their specific content areas through virtual or in-person engagements.

• Design and present high-value materials for Gartner events, industry conferences, and client briefings, both on stage and off.

• Assist BTI and Sales by providing market voice support to help Insights teams develop content and foster client engagement, aiding in the achievement of their essential business priorities.

• Ensure high-quality and timely peer review of content.

• Build credibility as an industry expert to effectively represent Gartner’s insights, methodologies, and strategies.

• Engage actively in innovation, ideation, and research discussions, collaborating efficiently with colleagues in the Insights community.

• Identify opportunities for improving research processes or create new processes that enhance the team’s service delivery alongside BTI.

• Serve as a mentor and coach, offering support to junior team members.

• Maintain a client-centric approach while proactively encouraging clients to engage frequently with Gartner insights and interactions.

⛳️ Requirements

• Bachelor's degree or equivalent experience; a graduate degree is preferred.

• Over 12 years of relevant industry or field experience.

• Background as a CMO or marketing leader in B2B companies, either at the corporate level or within large business units, or equivalent experience at an advertising agency.

• A well-informed understanding of the challenges faced by marketing leaders within enterprises and the factors driving business impact.

• Extensive experience in leading the development and execution of media strategies, including channel selection and audience validation.

• Demonstrate executive presence and the ability to establish immediate credibility with executives and other stakeholders.

• Strong organizational abilities; capable of working under tight deadlines while producing high-quality deliverables.

• Exhibit excellence in research and writing capabilities.

• Strong written and verbal communication skills, proficient analytical and presentation abilities; capable of engaging clients and responding effectively to inquiries.

• Proficient in data analysis and synthesis; able to apply patterns and frameworks effectively while formulating and defending conclusions related to client challenges.

• Outstanding communication skills, able to articulate complex concepts in a clear and concise manner.

• Subject matter expertise; comfortable presenting at both large and small-scale speaking engagements.

• Solid business and financial acumen.

• In-depth knowledge of the global and competitive landscape within the subject area, including the interconnections within that market.

• Ability to work independently while being intrinsically motivated to collaborate across teams and support others' workflows in a multicultural global setting.

• Learning agility and adeptness at navigating highly matrixed environments.

• Ability to effectively represent Gartner's research methodologies and strategies at all organizational levels.

• Willingness and ability to travel up to 25% (where applicable).

🏝️ Benefits

• Gartner provides world-class benefits.

• Highly competitive compensation packages.

• Exceptional rewards for top performers.

• Flexibility to thrive in a hybrid work setting.

• Opportunities for professional growth and personal flourishing.