Senior Direct Response Copywriter

This is a fully remote position, open to applicants in Austria.

📋 Description

• Create persuasive direct-response copy for sales pages, advertorials, and video sales letters (VSLs).

• Effectively present products aimed at individuals aged 50 and above in a focused and engaging manner.

• Grasp the concerns, fears, and needs of the target audience and express them clearly.

• Collaborate closely with the Media Buying and Creative teams.

• Analyze reports, generate concepts, and enhance campaign performance.

• Share innovative ideas for paid video advertisements.

• Attract new customers through targeted copywriting efforts.

⛳️ Requirements

• Proven experience in direct-response copywriting.

• Strong background in marketing.

• Proficient in utilizing modern AI tools for audience and competitor analysis, voice-of-customer evaluation, developing fresh angles, and swiftly creating copy variations.

• Familiarity with AI image generation for visually conveying concepts.

• Open to exploring new methods and approaches.

• Quick to learn, with the ability to rapidly assimilate new ideas and insights.

• Native-level proficiency in German, both written and spoken.

• Excellent communication skills in English.

🏝️ Benefits

• Investment in professional growth with access to courses, masterminds, and the company's network.

• Join an ambitious, rapidly growing team with a clear vision, flat hierarchies, and a transparent, collaborative work environment.

• Enjoy a flexible and autonomous work style.

• Choose to work 100% remotely or from the office in Innsbruck.

• Benefit from flexible working hours.

• Receive a competitive salary based on performance.

• Additional bonuses for exceptional copy performance.