B2B Copywriter, Marketing Coordinator – Execution, Implementation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop sales development materials for outbound lead generation campaigns

• Craft follow-up email templates

• Design outbound email sequences

• Create call scripts

• Produce marketing briefs and PDF sales content

• Implement emails using sequence tools such as Instantly and HubSpot

• Build and maintain reports and dashboards to enhance system usability

• Execute weekly outbound sales content for clients

• Design marketing and sales materials that bolster outbound lead generation programs

• Present weekly details of the email content sequencing program, including strategy, approach, tools, and outcomes

• Collaborate with global B2B clients across various industries and time zones

⛳️ Requirements

• BA/BS in Business, Marketing, or Computer Science

• 2+ years of experience in a B2B Sales Development Content Writer role, preferably in B2B or agency settings

• A minimum of two years managing sales/email engagement tools such as Lemlist, Apollo, Instantly, Salesloft, or Outreach.io

• Demonstrated ability to produce content at scale on a weekly basis

• Skills in competitor analysis

• Understanding of sales processes and experience in a sales environment

• Knowledge of HubSpot

• Experience integrating HubSpot CRM with other tools via API, Zapier, or natively

• Strong analytical abilities, including proficiency in Microsoft Excel, reporting, and data analysis

• Excellent written English skills

• Proficiency with Word documents and Claude.ai

• Self-motivated individual who excels at multitasking and thrives in a fast-paced environment

• Quick learner with a desire to acquire new skills

• Capable of suggesting improvements to established processes

• Dependable and deadline-oriented

• Professional and courteous demeanor

• Strong problem-solving and critical-thinking capabilities

• Well-organized and detail-oriented

• Fluent in English with exceptional written and verbal communication skills

• Competence in presenting results and conducting statistical analysis

• Excellent communicator with a passion for enhancing processes

• Proficiency in French or German is a plus

• Junior-level design skills in Canva, Figma, or Adobe are advantageous

• Experience in the B2B sector, particularly IT/SaaS, is desirable

• Basic web development experience with WordPress, Webflow, and HTML/CSS/JavaScript is a plus

• Familiarity with Apollo, Lusha, or ZoomInfo for contact data lists is beneficial

• Ability to research and develop targeted contact lists based on the Ideal Customer Profile and Buyer Persona is a plus

• HubSpot Sales Hub Certification is advantageous

• HubSpot Marketing Hub Certification is advantageous

🏝️ Benefits

• Access to best-in-class tools and ongoing professional development

• Competitive salary and performance-based incentives

• Flexible, remote position based in South Africa

• Opportunity to contribute to the development of the expanding South Africa team

• Collaborate with global B2B clients across diverse industries and time zones