B2B Copywriter, Marketing Coordinator – Execution, Implementation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop materials for Sales Development aimed at outbound lead generation campaigns.

• Craft follow-up email templates.

• Design outbound email sequences.

• Produce call scripts.

• Create marketing briefs and PDF sales content.

• Implement emails in sequence tools such as Instantly and HubSpot.

• Generate and maintain reports and dashboards to enhance system usability.

• Execute weekly outbound sales content for clients.

• Design marketing and sales materials that support outbound lead generation initiatives.

• Submit a resume along with a brief cover letter that includes a weekly sequence of email content programs run, links to written content, and lead generation performance metrics.

⛳️ Requirements

• BA/BS in Business, Marketing, or Computer Science.

• Over 2 years of experience in a B2B Sales Development Content Writer position, preferably in B2B or agency settings.

• Minimum of two years managing sales/email engagement tools such as Lemlist, Apollo, Instantly, Salesloft, or Outreach.io.

• Proven track record of producing content at scale on a weekly basis.

• Skills in competitor analysis.

• Knowledge of sales processes and experience working in a sales-focused environment.

• Familiarity with HubSpot.

• Experience integrating and connecting HubSpot CRM with other tools using API, Zapier, or natively.

• Strong analytical abilities, including expertise in Microsoft Excel, with experience in reporting and data analysis.

• Excellent command of written English.

• Proficient in Word documents and Claude.ai.

• Basic design skills in Canva, Figma, or Adobe.

• Exposure to the B2B sector, preferably in IT/SaaS.

• Basic web development skills: WordPress, Webflow, and fundamental HTML/CSS/JavaScript.

• Extensive usage of Apollo, Lusha, or ZoomInfo for contact data lists.

• Capability to research and build targeted contact lists based on the Ideal Customer Profile and Buyer Persona.

• HubSpot Sales Hub Certification is a plus.

• HubSpot Marketing Hub Certification is a plus.

• Self-motivated individual who excels at multitasking and thrives in a fast-paced environment.

• Quick learner with a desire to acquire new skills.

• Ability to propose enhancements to existing processes.

• Dependable and deadline-oriented.

• Professional and courteous demeanor.

• Strong problem-solving and critical-thinking abilities.

• Well-organized and detail-oriented.

• Fluent in English, with exceptional written and verbal communication skills.

• Proficiency in French or German is a plus.

• Capable of presenting results and conducting statistical analysis.

• Excellent communicator with a commitment to improving processes.

🏝️ Benefits

• Access to top-tier tools and continuous professional development opportunities.

• Competitive salary and performance-based incentives.

• Flexible remote working arrangement based in South Africa.

• Opportunity to collaborate with global B2B clients across various industries and time zones.

• Contribute to the expansion of the growing team in South Africa.