Senior Direct Response Copywriter

This is a fully remote position, open to applicants in Austria.

📋 Description

• Craft persuasive, high-converting direct-response copy for sales pages, advertorials, and video sales letters (VSLs).

• Clearly and convincingly present products to individuals aged 50 and above.

• Transform the target audience’s concerns, fears, and needs into engaging and succinct copy.

• Collaborate closely with the Media Buying and Creative teams.

• Analyze performance reports, generate concepts, and enhance campaign effectiveness.

• Share innovative ideas for paid video advertisements.

• Attract new customers through impactful copywriting.

⛳️ Requirements

• Relevant experience in direct-response copywriting.

• Strong understanding of marketing principles.

• Experience with—or a willingness to utilize—modern AI tools for audience and competitor research, Voice-of-Customer analysis, developing new angles, and quickly generating copy variations.

• Familiarity with—or capability to employ—AI image generation to visualize concepts.

• An open-minded attitude and a readiness to explore new strategies.

• Quick adaptability and the ability to swiftly integrate new ideas and insights.

• Native-level proficiency in German, both written and spoken.

• Excellent communication skills in English.

🏝️ Benefits

• Access to courses, masterminds, and a professional network for ongoing development.

• Join an ambitious, rapidly-growing team with a clear vision, flat hierarchies, and a culture rooted in open and honest collaboration.

• Work with products that address real issues and enhance the quality of life for the target audience.

• Enjoy 100% remote work or the opportunity to work on-site at our office in Innsbruck.

• Experience a flexible and autonomous working environment.

• Benefit from flexible working hours.

• Competitive, performance-based compensation package.

• Potential to earn additional bonuses based on strong copy performance.