Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Create and implement a comprehensive digital marketing strategy encompassing web, email, social media, SEO, and paid advertising (SEM/social ads).

• Take ownership of the company website, focusing on content management, user experience, and optimizing lead capture and conversion rates.

• Develop and oversee CRM and marketing automation initiatives (e.g., Salesforce, Total Expert, Jungo, Surefire/Top of Mind) that support loan officers and referral partners.

• Design co-branded marketing materials and campaign templates that loan officers can personalize for their specific markets.

• Ensure that all marketing content adheres to regulations including RESPA, TILA/Reg Z, Fair Housing, UDAAP, and NMLS advertising standards; collaborate with compliance/legal teams for review and approval.

• Plan and manage paid digital marketing campaigns (Google Ads, Meta, LinkedIn) aimed at purchase and refinance borrowers, real estate professionals, and referral sources.

• Oversee organic and local SEO efforts, including landing pages and content marketing (blogs, guides, rate/market updates).

• Manage the social media strategy, content calendar, and community engagement across both company and branch/loan officer profiles.

• Monitor, analyze, and report on key performance indicators such as cost per lead, conversion rates, funded-loan attribution, and marketing return on investment.

• Handle the marketing budget and maintain vendor relationships (agencies, MarTech platforms, printers, sponsorships).

• Assist in recruitment marketing initiatives to attract and onboard new loan officers.

• Oversee online reputation management and reviews (Google, Zillow, social media platforms).

• Administer the marketing technology stack and ensure its integration with CRM/LOS.

• Work collaboratively with sales leadership and individual loan officers to develop localized market campaigns and promotional activities.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred, though equivalent hands-on experience in this role will be taken into account in lieu of a degree.

• Required digital marketing experience within the mortgage or lending industry, accumulated over the past 3-5 years.

• Familiarity with mortgage advertising compliance (RESPA, TILA/Reg Z, Fair Housing, NMLS requirements) is essential.

• Practical experience with mortgage-specific CRM/marketing automation tools (Total Expert, Jungo, Surefire, BombBomb, or similar) is necessary.

• Proficient in Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.

• Excellent written communication and content creation skills are a must.

• Experience in supporting co-branded marketing for loan officers/producers is required.

• Comfort in appearing on camera and/or producing video content for marketing and public relations is important.

• Graphic design abilities (using Adobe Creative Suite or Canva) are a plus.

🏝️ Benefits

• N/A