Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, launch, oversee, and enhance paid media campaigns across various platforms including search, social, display, video, and programmatic.

• Independently handle intricate client programs from their initiation to ongoing adjustments.

• Analyze campaign performance to enhance CTR, CPC, CPA, conversion rate, ROAS, and lead quality.

• Collaborate with Account Services on client strategies, growth discussions, performance assessments, and recommendations.

• Convert performance data into practical recommendations that support retention and revenue growth.

• Supervise campaign tracking, tagging, attribution, and measurement frameworks.

• Identify risks, performance challenges, and optimization opportunities while communicating recommendations to stakeholders.

• Assist with renewals, upsell possibilities, and new business initiatives using paid media expertise.

• Serve as an escalation point for issues related to campaigns, platforms, tracking, and performance.

• Guide specialists and coordinators through coaching, training, quality assurance, and best-practice advice.

• Enhance standard operating procedures, documentation, and workflows.

• Stay updated on industry trends, platform advancements, AI-driven marketing innovations, privacy regulations, and emerging advertising technologies.

• Maintain platform certifications and broaden expertise across various advertising products and solutions.

⛳️ Requirements

• 4–6+ years of direct experience in managing paid media campaigns across Google Ads, Meta, LinkedIn, programmatic, display, video, or similar channels.

• In-depth understanding of campaign strategy, audience targeting, bidding techniques, attribution, tracking, and optimization.

• Proven experience managing complex client programs with minimal supervision.

• Strong analytical capabilities with the ability to derive actionable recommendations from performance data.

• Familiarity with campaign tracking, pixels, conversion measurement, Google Tag Manager, GA4, and resolving data collection issues.

• Ability to influence results through cross-functional collaboration and effective communication.

• Excellent organizational, project management, attention to detail, and prioritization skills.

• Experience in mentoring, onboarding, or coaching junior team members.

• Advanced skills in Excel and proficiency in reporting tools such as Tableau, Data Studio, and Power BI.

• Exceptional written, verbal, and presentation abilities.

• Bachelor’s degree in Finance, Marketing, Advertising, Business, Communications, or a related field.

• Experience in an agency setting managing multiple client accounts simultaneously.

• Certifications in Google Ads, Meta, LinkedIn, StackAdapt, or other relevant platforms.

• Familiarity with Salesforce, CRM integrations, Asana, and marketing automation platforms.

• Knowledge of audience strategy, first-party data activation, and customer journey planning.

• Experience in B2B advertising environments.

• Background in supporting new business pitches or strategic client growth initiatives.

• Experience in contributing to process improvements, SOP development, or operational change management.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.