Senior Digital Marketing Measurement Analyst

This is a fully remote position, open to applicants in Spain.

📋 Description

• Lead comprehensive analysis of web marketing initiatives across various regions, channels, and traffic sources, providing clear insights into performance metrics like CTR, CPC, CPA, CVR, ROAS, and LTV.

• Develop and sustain a scalable web measurement framework, ensuring precise tracking and attribution.

• Configure and verify conversion tracking for advertising platforms including Google Ads, Meta, TikTok, and others.

• Analyze multi-channel user journeys and implement attribution models such as First Click, Last Click, Time Decay, and Data-Driven.

• Discover growth opportunities by revealing non-obvious correlations among marketing metrics, behavioral data, and regional performance.

• Collaborate closely with the Marketing team to influence media budget allocation and campaign strategies.

• Design and implement A/B tests aimed at enhancing conversion rates and marketing efficiency.

• Ensure data accuracy, consistency, and integrity across all marketing tools and reporting systems.

• Evaluate web performance by campaigns, regions, countries, devices, and traffic sources.

• Establish and maintain tracking plans, events, goals, and funnels.

• Manage tags, triggers, and variables in Google Tag Manager (client-side and server-side when necessary).

• Support technical integrations between websites and advertising platforms, including pixels, server-side events, and conversion APIs.

• Conduct behavioral analyses, focusing on user flows, drop-off points, and micro-conversions.

• Assess the impact of creatives, landing pages, and traffic quality on conversion performance.

• Assist Marketing in campaign planning with data-driven insights and recommendations.

• Automate reporting processes and enhance the efficiency of the MarTech stack.

⛳️ Requirements

• Extensive experience in Mobile Analytics, Web Analytics, Marketing Analytics, or MarTech roles.

• Strong hands-on expertise with Facebook Pixel, Google Analytics 4 (GA4), and Google Tag Manager (GTM).

• Familiarity with MMPs such as Appsflyer, Adjust, and Singular.

• Experience in configuring tracking for advertising platforms like Google Ads, Meta, and TikTok.

• Solid understanding of web attribution models and cross-channel measurement techniques.

• Advanced SQL proficiency for querying and transforming marketing datasets (using BigQuery, PostgreSQL, etc.).

• Experience with BI tools, including Looker Studio, Tableau, or Power BI.

• Strong analytical skills with the capability to derive actionable insights from complex datasets.

• Understanding of key marketing KPIs: ROI, ROAS, CPA, CAC, LTV, and CVR.

• Ability to manage multiple projects, prioritize tasks effectively, and meet deadlines.

• Excellent communication skills, capable of articulating complex findings clearly to both technical and non-technical audiences.

• Preferred qualifications include experience with attribution tools (AppsFlyer, Adjust) or CDP/CRM integrations, A/B testing platforms, and proficiency in Python or R for data automation and forecasting.

• Google Analytics or Google Ads certifications are also preferred.

🏝️ Benefits

• Opportunity to oversee high-impact budgets in a fully performance-driven environment.

• Work with a modern technology stack and advanced attribution models.

• A culture that emphasizes technical expertise and proactive experimentation.

• Operate at a scale of spending and complexity that few teams experience.

• Be part of a contemporary Performance Marketing organization with a cross-channel approach.

• High levels of ownership and strong collaboration with Product, Data, and Creative teams.

• Opportunities for growth and career advancement.

• Flexible career trajectory with personalized internal training and an annual budget for external learning opportunities.

• Enjoy a flexible schedule with flextime options and the possibility of working fully remote or from our Barcelona office.

• Benefit from free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August for a better summer experience!

• Competitive salary, full-time permanent contract, and comprehensive private health insurance (including dental and psychological services).

• 25 days of vacation plus a day off for your birthday, with flexible vacation options—no blackout days!

• Access to a complete office in Barcelona offering free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with breathtaking Mediterranean views.

• Additional perks include restaurant and nursery vouchers, paid directly from your gross salary.