Senior Digital Marketing Manager – Paid Search

📋 Description

• Oversee the Paid Search program for 1-2 intricate clients as a vital member of a client-focused team.

• Cultivate a comprehensive understanding of your designated clients' businesses and their primary objectives.

• Create, launch, and thoroughly optimize your clients' digital advertising accounts.

• Actively monitor account performance, discover optimization and growth opportunities, and execute necessary adjustments.

• Evaluate account data, generate reports, and develop data visualizations.

• Predict budgets and outcomes effectively.

• Identify innovative advertising strategies that will maintain your clients' competitive edge and propose these strategies to them.

• Take responsibility for client budgets, pacing, and accuracy.

• Oversee budget distribution and pacing across various channels and initiatives to meet budgetary and performance targets.

• Engage in client meetings and provide updates for your assigned advertising channels.

• Manage client expectations through clear, concise, and strategic communication.

• Conduct research and stay informed about trends in digital advertising.

• Provide mentorship to ad coordinators as needed.

• Be an integrated member of the team.

• Participate in team meetings and remain active on Slack, among other platforms.

• Engage in (or lead) audits of advertising accounts for prospective clients and conduct peer reviews of current client accounts.

• Ensure compliance with Closed Loop’s Information Security Policy and maintain the security of all company and client data you access.

⛳️ Requirements

• A minimum of 7 years of experience in designing and managing paid advertising campaigns aimed at specific ROI goals.

• B2B experience and/or agency background is highly advantageous.

• Practical experience with various advertising platforms (essentially Google Ads and Microsoft Ads, with Meta, LinkedIn, and others being a bonus).

• Proficient in managing all aspects of digital advertising campaigns.

• Proven experience in making compelling pitches/presentations to key decision-makers.

• Experience leading meetings and proactively managing client and stakeholder relationships.

• Expertise in data analysis, visualization, and presentation.

• Familiarity with analytics tools (such as Google Analytics, Adobe Analytics, etc.).

• Strong project management and communication abilities.

• Capability to swiftly learn new software applications.

🏝️ Benefits

• Competitive salary.

• Flexible time-off policy.

• Comprehensive medical, dental, and vision coverage, along with 401(k) matching and a Flexible Spending Account (FSA).

• Opportunity to work remotely for a company designed for remote work.

• Collaborate with top-tier clients.

• Join a team of excellent colleagues who prioritize teamwork, skills, and abilities over elaborate rhetoric.