Senior Digital Marketing Manager

📋 Description

• You will be responsible for managing the digital presence of three brands: LMN, Greenius, and SingleOps.

• The role is impactful, with substantial budgets and measurable outcomes.

• We are looking for an individual who is hands-on with the platforms, proficient in reporting, and proactive in identifying issues before they become apparent to others.

• This position is a senior individual contributor role within a dynamic demand generation team. If you are a digital marketer who creates your own forecasting models, has an intuitive understanding of advertising platforms, and feels uneasy when trends in data are unclear — continue reading.

• You will report directly to the Sr. Director of Demand Generation and collaborate closely with Demand Gen Managers (DGMs) who oversee new-logo and customer campaigns for LMN, Greenius, and SingleOps.

⛳️ Requirements

• 6–8+ years of experience in digital marketing, encompassing senior-level responsibilities in SEO, paid media, website management, and conversion rate optimization (CRO) within the B2B SaaS sector.

• Proven experience in managing paid media initiatives at a significant scale, including direct oversight of strategy and budget (not merely executing agency recommendations).

• Strong skills in forecasting and modeling — you create the models independently, can justify your assumptions, and can discuss instances where your forecast was inaccurate and the lessons learned.

• Proficient in marketing data analysis — familiar with GA4, ad platform reporting, attribution, and conversion analysis. You can identify tracking issues, seasonal trends, or underperforming channels before they are highlighted by others.

• Genuine CRO experience — you've designed experiments, identified successful outcomes, and can discuss tests that failed and the reasons behind them.

• Comfortable with technical SEO — you have collaborated with developers on aspects like schema, site speed, and site architecture, even if you weren't coding directly.

🏝️ Benefits

• In the U.S., we provide comprehensive medical, dental, and vision insurance with various plan options, along with additional benefits such as HSA/FSA accounts, disability and life insurance, and more.

• In Canada, we offer an employer-funded HSA-based benefits plan that includes drug, dental, and mental health coverage, providing you with flexible healthcare management options.

• We are dedicated to your financial security, offering 401(k) matching for U.S. employees and RRSP matching for Canadian staff.

• We prioritize your professional development by facilitating personalized career growth discussions and providing support for tools, courses, and resources essential for your success.

• Regarding work-life balance, we offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1, allowing you to recharge fully.