Digital Marketing Manager – Growth & Performance

📋 Description

• Take full ownership of end-to-end paid/digital media and SEO as a dedicated individual contributor driving Canibuild's global pipeline expansion.

• This position requires a data-driven professional who utilizes analytics to produce Sales Qualified Leads (SQLs) and high-quality leads — not merely traffic.

• Manage technical SEO, on-page optimization, and keyword strategy across all markets.

• Create and maintain content briefs that align with bottom-of-funnel intent to generate SQLs.

• Monitor organic rankings, Core Web Vitals, and crawl health using GA4 and Search Console.

• Collaborate with content and development teams to execute SEO fixes and maintain content calendars.

• Strategize, launch, and optimize campaigns across Meta, Google (Search/Display/YouTube), LinkedIn, and programmatic channels.

• Oversee budgets and manage agency/vendor relationships with an emphasis on ROAS and CPL efficiency.

• Utilize AI-native tools (e.g., Performance Max, Advantage+, automated bidding, generative ad creative) to take the lead — not just manage — paid media.

• Employ creative problem-solving with limited budgets; ensure every dollar demonstrates measurable SQL impact.

• Maintain performance dashboards in HubSpot, GA4, and BI tools — enabling self-service without waiting for analysts.

• Track and report on CTR, CPL, LTV, ROAS, SQL volume, and Quality Lead rate on a weekly basis.

• Apply attribution modeling to evaluate channel contributions and guide budget allocations.

• Comfortable with SQL-based reporting and data exports; links every initiative to pipeline results.

• Stay updated on AI-powered marketing tools and actively test and implement new functionalities.

• Lead prompt-engineered creative workflows, AI-assisted audience targeting, and automated reporting.

• Develop a personal toolkit of AI tools that enhances individual productivity — this is an individual contributor role, not a management position.

• Collaborate with Sales, Product, Content, and Design on campaign briefs and coordinated deliverables.

• Independently manage project briefs, timelines, task assignments, and stakeholder communications.

• Continuously A/B test creative elements, copy, channels, and audience segments.

• Architect and administer HubSpot: contact segmentation, lead scoring, workflows, and dashboards.

• Design email nurture tracks and drip campaigns aimed at converting MQLs to SQLs.

• Ensure CRM hygiene and maintain data integrity throughout the funnel.

⛳️ Requirements

• Over 5 years of hands-on experience in digital marketing (SEO + paid media + CRM).

• Extensive experience with HubSpot (preferred) — including workflows, lead scoring, and reporting.

• Proven success in paid media campaigns: Google Ads, Meta, LinkedIn.

• Strong analytical abilities; comfortable with SQL-based reporting.

• Proficient in GA4 — including attribution, funnel analysis, and event tracking.

• Demonstrated ownership mentality — able to deliver without constant supervision.

• Exceptional English communication skills (both written and verbal).

• Background in B2B SaaS or proptech.

• Relevant certifications: HubSpot, Google Ads, Meta Blueprint.

• Experience with various attribution models (linear, data-driven).

• Familiarity with AI ad tools (Performance Max, Advantage+, generative creative).

• Experience with Zapier, Adroll, and Outbrain.

🏝️ Benefits

• Competitive salary and incentives aligned with the India market.

• Fully remote position.

• Opportunities for global project ownership and career advancement.

• A collaborative and fast-paced startup culture.