Digital Marketing Specialist

📋 Description

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display ads.

• Oversee social media profiles and maintain content schedules.

• Execute SEO and SEM strategies to enhance website visibility and improve rankings.

• Evaluate website traffic, campaign results, and other vital metrics to refine marketing approaches.

• Collaborate with design and content teams to produce compelling marketing materials.

• Oversee email marketing initiatives and automate workflows.

• Keep abreast of the latest trends, tools, and best practices in digital marketing.

• Assist in managing paid advertising efforts across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

• Monitor competitor activities and market trends to uncover new opportunities.

• Create and design websites, ensuring they are visually striking, user-friendly, and consistent with brand guidelines.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related discipline (or equivalent experience).

• A minimum of 1 to 3 years of demonstrated experience in digital marketing or a related area.

• Required digital marketing experience with clients, companies, or agencies in Australia or New Zealand.

• Strong grasp of SEO, SEM, PPC, email marketing, and social media strategies.

• Familiarity with digital marketing tools such as Google Analytics, Google Ads, and Facebook Business Manager.

• Proficiency in content creation, copywriting, and basic graphic design is advantageous.

• Strong analytical abilities and the capacity to analyze data for informed decision-making.

• Excellent communication and teamwork skills.

• Experience with CRM systems and marketing automation platforms is a plus.

• Basic image editing skills (Canva, Photoshop, etc.) are beneficial.

• Understanding of website performance and UX best practices is essential.

• A **PORTFOLIO** showcasing previous work is mandatory.

🏝️ Benefits

• Competitive salary reflective of experience and skill level.

• Fully remote position — work from anywhere in the Philippines.

• Paid local holidays that align with the UK business calendar.

• Opportunities for professional development and training.

• Collaborate directly with a supportive UK team, eliminating agency intermediaries.

• Long-term commitment with a stable and expanding business.