Digital Marketing Manager

📋 Description

• Create and implement social media strategies across platforms such as Instagram, Facebook, TikTok, and Pinterest.

• Generate, schedule, and oversee daily content including reels, stories, carousels, and static posts.

• Independently generate high-quality visual and video content utilizing AI-powered tools (e.g., Midjourney, Canva AI, CapCut, Runway, ElevenLabs).

• Provide creative direction for product photography and video productions.

• Establish and maintain a content calendar that aligns with product launches, campaigns, and seasonal activities in collaboration with leadership.

• Foster organic growth, engagement, and brand visibility by focusing on high-performing, shareable content.

• Plan, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.

• Set up and enhance Google Ads campaigns (Search and Shopping).

• Daily monitoring of campaign performance, adjusting budgets, audiences, and creatives to maximize ROAS.

• Develop retargeting strategies aimed at improving conversion rates and minimizing cart abandonment.

• Provide regular performance reports including actionable insights and recommendations.

• Manage and optimize the performance and conversion rates of the Shopify store.

• Enhance product pages, collections, and landing pages for SEO and user experience (UX).

• Ensure website speed, mobile optimization, and brand consistency.

• Collaborate with developers to implement technical and functional enhancements.

• Maintain a consistent and engaging brand voice across all digital platforms.

• Create or supervise digital assets including EDMs, social media creatives, banners, and advertising materials.

• Utilize AI tools to efficiently scale content production while maintaining quality.

• Stay updated with trends in fashion, social media, and digital marketing to keep content fresh and relevant.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing, preferably in e-commerce, fashion, or lifestyle sectors.

• Strong proficiency in Meta Ads Manager (Facebook & Instagram).

• Comprehensive understanding of Shopify (product management, themes, and applications).

• Proficient in design tools such as Canva, Adobe Express, or similar platforms.

• Experience with AI tools for content creation (image and video production).

• Demonstrated success in growing social media accounts organically.

• Strong analytical abilities using tools such as Meta Business Suite and Google Analytics 4.

• Excellent command of written English for marketing copy and content creation.

• Highly self-motivated with strong ownership and execution capabilities.

• Highly desirable: Experience with email marketing platforms (Klaviyo, Mailchimp, or Omnisend).

• Knowledge of SEO for e-commerce websites.

• Experience managing influencer or UGC campaigns.

• Familiarity with Pinterest and TikTok advertising.

• Exposure to Australian or international fashion/lifestyle brands.

• A portfolio showcasing social growth, campaigns, and performance results.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Access to professional development and training opportunities.

• Competitive salary and performance-based incentives.

• Flexible work arrangements to promote work-life balance.