Senior Digital Marketing Executive

This is a fully remote position, open to applicants in India.

📋 Description

• Drive high-quality traffic to our website (US-focused)

• Develop and implement marketing strategies for PPC, SEO, SMO, SEM, SMM, Google AdWords, Email Marketing, Affiliate Marketing, Facebook, LinkedIn Ads, and Content creation

• Oversee and coordinate SEO/SEM, marketing databases, local SEO, email, social media, and/or display advertising initiatives

• Identify target demographics and design digital campaigns that captivate, inform, and inspire

• Enhance landing pages and user pathways

• Evaluate website analytics using various tools (Google Analytics/Webmaster)

• Establish and fine-tune Google AdWords, Facebook, Pixel Marketing, and LinkedIn Ad campaigns

• Stay informed on the latest Google trends and best practices in online marketing

• Implement and assess marketing initiatives across Social Media, SEM, Facebook Ads, and SEO

• Apply social media marketing strategies to boost visibility, membership, and traffic to the site

• Track analytics to evaluate campaign effectiveness

• Collaborate with cross-functional teams for effective campaign execution

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing

• Practical experience in crafting marketing campaigns for PPC, SEO, SMO, SEM, SMM, Google AdWords, Email Marketing, Affiliate Marketing, Facebook, LinkedIn Ads, and Content creation

• Proven ability to lead and manage SEO/SEM, marketing databases, local SEO, email, social media, and/or display advertising campaigns

• Highly innovative with a track record of identifying target audiences and creating digital campaigns that engage, inform, and inspire

• Proficient in optimizing landing pages and user funnels

• Strong understanding of website analytics tools (e.g., Google Analytics/Webmaster)

• Experience in setting up and optimizing Google AdWords, Facebook, Pixel Marketing, and LinkedIn Ad campaigns

• Familiarity with HTML and CSS

• Current with the latest Google trends and best practices in online marketing and analysis

• Knowledge of video marketing

• Skills in planning, executing, assessing, and optimizing marketing campaigns across Social Media, SEM, Facebook Ads, and SEO

• Ability to define programs that leverage social media marketing techniques to enhance visibility, membership, and site traffic

• Experience in developing and managing digital marketing campaigns

• Solid grasp of social media strategies

• Eagerness to learn new digital marketing techniques and mobile marketing

• Proficiency in Social Media Optimization (SMO)

• Strong analytical capabilities

• Expertise in Strategic Link Building and Forum Participation

• Experience with Directory and Blog Submissions

• Familiarity with A/B testing

🏝️ Benefits

• Digital Marketing Certification

• Content Writing