Senior Digital Marketing Analyst

📋 Description

• Design and implement digital marketing strategies encompassing paid, organic, email, content, social media, and conversion channels.

• Take ownership of demand generation efforts aimed at qualified leads, pipeline expansion, customer acquisition, and revenue impact.

• Oversee and enhance email marketing initiatives utilizing Mailchimp, including campaigns, automation, segmentation, personalization, deliverability, and analytics.

• Plan, initiate, manage, and expand paid media campaigns across platforms such as Google Ads, LinkedIn Ads, and other pertinent channels.

• Direct SEO strategies involving technical SEO, on-page optimization, content planning, backlink development, keyword growth, and AI-search visibility.

• Create landing pages, funnels, nurture sequences, and conversion rate optimization (CRO) experiments to enhance conversion rates.

• Leverage AI tools and agents to boost productivity in content creation, research, campaign optimization, reporting, personalization, and workflow automation.

• Develop automated reporting dashboards and performance scorecards featuring clear ROI metrics.

• Continuously evaluate creatives, messaging, target audiences, channels, and funnels through structured experimentation.

• Collaborate with Sales, Product, Design, and Leadership teams to align marketing strategies with business goals.

• Share insights, forecasts, opportunities, and growth strategies with leadership stakeholders.

• Manage marketing workflows and campaign execution using ClickUp (nice to have).

• Keep an eye on market trends, competitor actions, platform updates, and emerging AI capabilities.

• Enhance marketing operations by establishing scalable systems and minimizing manual processes.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Over 5 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or Performance Marketing.

• Advanced proficiency with Mailchimp.

• Significant experience with Google Ads, LinkedIn Ads, Meta Ads, and paid acquisition channels.

• In-depth knowledge of SEO, SEM, keyword strategy, technical SEO, and content marketing.

• Strong grasp of conversion rate optimization (CRO), A/B testing, and landing page effectiveness.

• Experience with analytics platforms like Google Analytics 4, Google Tag Manager, Search Console, Power BI, Looker Studio, or equivalent BI tools.

• Practical experience with AI/LLM tools such as ChatGPT, Gemini, Claude, or similar.

• Demonstrated ability to utilize AI agents, prompts, automations, and workflows to enhance marketing efficiency and results.

• Familiarity with automation platforms like Zapier, Make, n8n, HubSpot workflows, or similar.

• Strong copywriting and messaging skills for emails, ads, landing pages, and nurture flows.

• Comprehensive understanding of CRM systems and lead lifecycle management.

• Ability to assess attribution, CAC, CPL, ROAS, pipeline contributions, and marketing ROI.

• Experience juggling multiple campaigns and priorities in a fast-paced setting.

• Excellent analytical, communication, project management, and problem-solving abilities.

• Proficient in English.

• Nice to have: Experience with ClickUp.

• Familiarity with experimentation frameworks and data-driven analysis; VWO experience is a plus.

🏝️ Benefits

• Fully remote.

• Flexible schedule & Paid PTO.

• Opportunity to engage in innovative digital growth initiatives.

• Professional development and career advancement opportunities.