Senior Data Analyst, Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Examine marketing performance metrics to uncover trends, opportunities, and areas for enhancement in generating MQLs.

• Assist in the creation and execution of data-driven marketing strategies aimed at fulfilling business goals.

• Support A/B testing and various experiments to refine marketing campaigns and improve website performance.

• Formulate Learning plans that facilitate systematic enhancements in website effectiveness.

• Design and uphold dashboards to track essential metrics and deliver real-time insights to stakeholders.

• Generate detailed reports on marketing performance and return on investment (ROI).

• Possess the ability to narrate a story through data analysis.

• Collaborate with marketing teams to ensure alignment on data needs and insights.

• Work alongside technology and product teams to guarantee data accuracy and availability.

• Convey intricate data insights to both technical and non-technical audiences.

• Host weekly/monthly meetings dedicated to reviewing the performance of marketing campaigns.

⛳️ Requirements

• Over 5 years of experience in analytics.

• More than 2 years of experience in digital analytics.

• Proficient in data analysis tools such as SQL, Python, or R.

• Familiarity with data visualization tools, including Power BI and Tableau.

• Strong grasp of digital marketing channels like SEO, SEM, social media, and email.

• Experience utilizing web analytics tools, such as Google Analytics.

• Excellent problem-solving and critical thinking abilities.

• Outstanding communication and presentation skills.

• Capability to work both independently and collaboratively.

🏝️ Benefits

• Immediate start for Full-Time Colleagues - No waiting period!

• Opportunities for professional and personal development.

• Various paths for career advancement.

• Access to training and development programs.

• Tuition reimbursement benefits for Full-Time Colleagues.

• Comprehensive health benefits, including Medical, Dental, Vision, Disability, and Life Insurance, among others.

• 401(k) retirement plan with company-matching contributions.

• Vacation days and sick leave.

• Company-paid holidays and floating holidays.

• A corporate culture that emphasizes health, safety, and flexibility.