Senior Customer Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +3 more states.

📋 Description

• Design and implement campaigns to enhance customer support throughout onboarding, adoption, retention, and growth phases.

• Utilize regional segmentation and lifecycle-stage messaging in the development of campaigns.

• Collaborate with Customer Success Operations to convert renewal and health indicators into actionable campaign triggers.

• Assist with customer survey initiatives, including Customer Effort Score (CES) and Net Promoter Score (NPS).

• Take ownership of the creation, activation, and reporting for lifecycle and expansion campaigns, webinars, and related events.

• Facilitate the local execution of Europe-specific customer advocacy and reference initiatives.

• Manage the local-language transition of centrally developed campaigns to Field Marketing teams.

• Aid in the execution of key global campaigns within the European market.

• Oversee expenditure within the regional marketing budget.

• Collaborate with Marketing Operations and Digital Marketing as necessary.

• Establish strong working relationships with Customer Success Operations, Field Marketing, and Marketing Ops/Digital Marketing teams.

• Transform lifecycle and expansion strategies into localized campaign implementations across Europe.

⛳️ Requirements

• A minimum of 5–8 years of experience in a relevant marketing position.

• Proven experience in cross-channel campaign development and enhancement.

• Proficient in technical writing, covering technical communications, product notifications, and advisories.

• Background in a B2B marketing context, ideally within the cybersecurity or IT sector.

• Excellent relationship-building capabilities across various teams and seniority levels.

• Analytical and technologically inclined, with the ability to acquire a working knowledge of TrendAI Vision One™ and associated marketing technology tools and reports.

• Experience managing multi-regional campaigns, languages, and teams.

• Capacity to operate independently in a dynamic, ever-evolving industry.

• Practical experience with marketing automation or campaign management technology platforms is preferred.

• Proficiency in German, French, Spanish, or Italian is advantageous but not mandatory.

🏝️ Benefits

• Willingness to travel on occasion.

• An equal opportunity employer dedicated to fostering a diverse and multicultural workforce.

• A connected and collaborative work environment.

• A work culture focused on innovation.