Senior CRO Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the CRO strategy and experimentation roadmap for a diverse portfolio of client accounts.

• Pinpoint conversion hurdles and optimization prospects through both quantitative and qualitative research.

• Formulate testing hypotheses informed by paid media performance, traffic intent, user behavior, and funnel analysis.

• Strategize, initiate, oversee, and evaluate A/B and multivariate tests across landing pages and funnels.

• Partner with Paid Media teams to ensure alignment of landing page strategies with ad messaging, audience intent, and campaign objectives.

• Collaborate closely with the Paid Media and Development teams to implement experiments effectively and accurately.

• Assess test performance and convert findings into actionable insights and future testing opportunities.

• Prioritize testing across accounts based on impact, opportunity size, and business objectives.

• Maintain systematic documentation of experiments, reporting, and insights gained from testing.

• Contribute to the evolution of CRO processes, frameworks, and operational enhancements as the department grows.

• Discover opportunities to enhance CRO workflows, experimentation processes, and operational efficiency through AI and automation.

• Utilize AI tools to expedite research, hypothesis creation, analysis, documentation, and experimentation workflows.

⛳️ Requirements

• Minimum of 4 years of experience in CRO or landing page optimization.

• Agency experience is preferred.

• Proven expertise in developing and managing A/B and multivariate testing programs.

• Experience in optimizing landing pages for Paid Social and Paid Search traffic.

• Strong grasp of conversion psychology, user behavior, and direct response marketing principles.

• Familiarity with platforms like Unbounce, VWO, Convert, GA4, Hotjar, or similar tools.

• Comfortable using no-code landing page builders and collaborating on technical implementations.

• Strong analytical and problem-solving abilities with the capacity to transform data into strategic actions.

• Experience leveraging AI tools and automation workflows to enhance experimentation, research, or operational efficiency.

• Excellent communication and organizational capabilities.

• Ability to juggle multiple accounts, priorities, and experimentation roadmaps concurrently.

• Proactive, collaborative, and solution-focused mindset.

• Bonus Experience: Proficiency in HTML/CSS or technical troubleshooting; experience collaborating closely with Paid Media teams; background in web or product design using tools like Figma or Sketch; familiarity with UX principles or heuristic evaluations; experience contributing to the development of CRO frameworks, systems, or processes; experience mentoring or supporting junior team members.

🏝️ Benefits

• Competitive compensation package.

• A fully remote work environment with an office in Vaughan, ON for in-person collaboration.

• 3 weeks of paid vacation.

• Group Benefits: Health, Dental & more!

• Company-provided MacBook computer.

• Home Office Budget to help you get started.

• Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!