Senior CRM Specialist

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of the planning pipeline for multi-channel CRM, which includes the integrated Email and Push marketing calendar.

• Create detailed creative briefs that align with user lifecycle strategies.

• Convert marketing objectives and business needs into comprehensive technical specifications for CRM Operations and Engineering.

• Manage the complete handoff process for technical builds.

• Collaborate with Content and Brand teams to craft relevant messaging.

• Work with Operations and Engineering on data pipelines, behavioral triggers, and deployment logic.

• Establish customer segmentation and dynamic data requirements for targeted lifecycle messaging.

• Assess and implement AI-driven personalization and segmentation tools.

• Track and report on campaign performance using AI-assisted analysis tools.

• Collaborate with analytics and insights teams on statistical analysis and testing standards.

• Design A/B and multivariate tests for campaign layouts, messaging, frequency, and audience segments.

• Set testing parameters for operations teams and integrate AI-assisted tools for test design and results analysis.

⛳️ Requirements

• Proven ability to utilize AI tools to enhance efficiency, quality, and decision-making.

• Capacity to operate effectively with a global-first perspective.

• Bachelor’s degree in Marketing, Business, or a related field.

• 2–4 years of experience in CRM, lifecycle marketing, or campaign management.

• Experience in travel, ecommerce, or Marketplace is highly advantageous.

• Familiarity with working alongside marketing operations or engineering teams.

• Ability to write technical requirements, comprehend data workflows, and explain business logic to technical stakeholders.

• Strong knowledge of enterprise-level CRM tools and platform functionalities.

• Familiarity with Braze is a plus.

• Excellent analytical and problem-solving abilities.

• Comfortable interpreting campaign data and reporting on business impact.

• Proficient in integrating AI tools into daily workflows and staying updated on relevant CRM/lifecycle marketing tools.

🏝️ Benefits

• Competitive compensation packages, including base salary and annual bonuses.

• Remote-friendly flexibility, with the option to work on-site as often as desired or required by the team.

• Flexible scheduling.

• Donation matching.

• Tuition assistance.

• Annual lifestyle benefit for travel, wellness, or other uses.

• Travel perks and discounts.

• Employee assistance program.

• Health benefits with comprehensive coverage and competitive premiums.

• Generous referral scheme with rewards for successful referrals.