Senior CRM Specialist

This is a fully remote position, open to applicants in United Kingdom, +2 more states.

📋 Description

• Assume responsibility for CRM performance across all customer interactions, pinpointing opportunities to enhance engagement, conversion, retention, and revenue.

• Oversee the CRM testing roadmap, including A/B and multivariate tests across various journeys, content, timing, segmentation, and personalization.

• Manage and refine customer segmentation strategies utilizing behavioral, transactional, and lifecycle data.

• Evaluate journey performance and enhance automations, customer experiences, and commercial returns.

• Discover new CRM opportunities, formulate data-driven ideas, and execute them through to completion.

• Design, create, and optimize automated customer lifecycle journeys across acquisition, onboarding, engagement, retention, and reactivation.

• Develop dynamic and personalized CRM campaigns across Email, SMS, Push Notifications, and emerging channels.

• Collaborate with Commercial, Product, Data, and Operations teams to align with business objectives and revenue targets.

• Create and optimize landing pages that support CRM campaigns and drive conversion performance.

• Track campaign performance and generate regular reports with commercial insights and recommendations.

• Ensure database hygiene, customer segmentation, and compliance with GDPR regulations.

• Utilize AI-powered tools for campaign creation, reporting, analysis, and personalization.

• Stay updated on CRM technologies, AI advancements, and industry best practices, suggesting improvements.

• Mentor junior CRM team members and advocate for best practices.

⛳️ Requirements

• 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.

• Demonstrated experience in achieving measurable commercial growth through CRM optimization and customer lifecycle marketing.

• Significant experience in building and managing complex automated customer journeys.

• Strong understanding of customer segmentation, personalization, and lifecycle marketing.

• Experience leading structured testing programs and making data-driven commercial decisions.

• Highly analytical, with the ability to independently identify opportunities and take ownership of delivery.

• Proactive, self-motivated mindset with robust problem-solving abilities and a quick learning aptitude.

• Capable of working autonomously, researching solutions, and driving projects with minimal supervision.

• Excellent communication and stakeholder management skills.

• Strong organizational abilities to manage multiple brands and priorities effectively.

• Previous experience in online gambling, sports betting, or affiliate marketing is preferred.

• Familiarity with Bloomreach Engagement is a plus.

• Knowledge of HTML/CSS for email development is desirable.

• Experience with Tableau, Power BI, or Looker is a plus.

• Familiarity with AI-assisted CRM tools is advantageous.

🏝️ Benefits

• Comprehensive private healthcare insurance.

• Flexible work environment with home office options available.

• Home office allowance.

• Gym and leisure allowance.

• All necessary hardware and software to ensure your success.

• Regular company events, social outings, activities, Spot Awards, and a Monthly Social Club.

• Access to courses for personal and career development.

• Company-paid volunteer day.