Senior CRM Manager – Lifecycle & Retention

This is a fully remote position, open to applicants in Kenya.

📋 Description

• Develop and expand multi-channel lifecycle programs.

• Create onboarding, retention, churn prevention, and upsell pathways leveraging SMS, WhatsApp, push notifications, and in-app messaging.

• Establish upsell systems based on behavioral triggers.

• Conduct thorough experiments.

• Take charge of retention economics.

• Amplify successful strategies across different markets.

⛳️ Requirements

• Over 6 years of experience in building and scaling CRM or lifecycle marketing.

• Relevant backgrounds of interest include: MVNO experience, super-apps with daily engagement models, mobile gaming with daily retention strategies, prepaid subscription services, or B2C fintech/subscription businesses with high-frequency engagement models.

• Experience in building CRM systems rather than just optimizing them.

• Daily hands-on experience with CRM platforms.

• A focus on business outcomes.

• Proven ability to conduct rigorous experiments.

🏝️ Benefits

• Fully remote position available within UTC -1 to UTC +3 time zones.

• Collaborate with diverse teams across the UK, Europe, and Africa.

• Access to professional development programs and coaching partnerships.

• Family-oriented policies and flexible working conditions.

• Support for well-being and opportunities for career advancement.