Senior CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop scalable CRM strategies that directly influence revenue and Customer Lifetime Value.

• Design, create, and enhance email, WhatsApp, and SMS communication flows throughout the customer journey.

• Formulate funnel logic to transform paid leads into active customers.

• Establish nurturing sequences.

• Contribute insights on copy and creative materials to facilitate more profitable ad expansion.

• Construct targeted retention workflows to promote repeat purchases and mitigate churn.

• Craft compelling, emotionally resonant, clear, and pertinent copy.

• Evaluate customer behavior.

• Execute A/B testing.

• Analyze data from platforms like Klaviyo, Shopify, and additional tools.

• Continuously refine data-driven CRM efforts.

⛳️ Requirements

• Proven experience in designing, constructing, and scaling email and automation workflows.

• Background in funnel or performance marketing.

• Experience with lead generation and nurturing processes.

• Understanding of the relationship between CRM and paid advertising strategies.

• Proficiency in copywriting, including the use of psychological triggers, storytelling, and conversion-focused writing.

• Strong analytical skills and data literacy.

• Knowledge of retention metrics, CLTV/CLTP, churn rates, and cohort analysis.

• Expert-level proficiency in Klaviyo.

• Familiarity with Shopify events and data organization.

• Ability to accurately interpret tracking configurations, including UTMs, attribution, and event tracking.

• Comfortable utilizing Klaviyo Analytics.

• Proactive and solution-focused mindset in the workplace.

🏝️ Benefits

• Competitive salary.

• Regular team-building activities, such as Highland Games, escape rooms, and paintball outings.

• Encouragement for professional development, with open discussions on growth opportunities.

• Commitment to honest and transparent communication.

• Culture of open feedback.

• Provision of the latest Apple technology.

• Supportive environment with a flat organizational structure.

• Strong team camaraderie.