Senior CRM Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• You develop scalable CRM strategies that directly influence our revenue and enhance customer lifetime value.

• You create, enhance, and optimize email, WhatsApp, and SMS communication flows, ensuring effective and high-performing interactions throughout the customer journey.

• In close partnership with our performance team, you formulate funnel logic that systematically transforms paid leads into customers.

• You design nurturing sequences and provide insights for copy and creative materials, enabling our advertisements to scale more profitably.

• You recognize customer needs and translate them into targeted flows that encourage repeat purchases, reduce churn, and foster loyal relationships.

• You produce high-converting copy that is emotionally compelling, clear, and pertinent.

• You assess customer behavior, conduct A/B tests, analyze data from Klaviyo, Shopify, and other platforms, and continuously optimize outcomes.

⛳️ Requirements

• You possess experience in designing, building, and scaling email and automation flows.

• You have worked with leads, comprehend the nurturing process, and are familiar with the interface for paid advertisements.

• You have a solid understanding of psychological triggers, storytelling techniques, and conversion-focused copywriting.

• You are adept at interpreting numbers, identifying patterns, and deriving actionable insights from data.

• Retention KPIs, CLTV/CLTP, churn metrics, and cohort analysis are well within your expertise.

• You are an advanced Klaviyo user, knowledgeable about Shopify events and data structures, capable of accurately interpreting tracking setups (UTMs, attribution, event tracking), and confidently leverage Klaviyo analytics for data-driven decision-making.

• You proactively identify opportunities, think strategically, contribute innovative ideas, and execute them effectively.

🏝️ Benefits

• A vibrant team spirit and a collaborative atmosphere characterized by flat hierarchies, strong motivation, and high professionalism.

• Regular team-building events (e.g., Highland Games, escape room challenges, or paintball outings).

• Continuous learning is promoted, and training requests can be submitted freely.

• Access to the latest Apple hardware to support your work.