Senior CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Development and enhancement of lead management processes.

• Execution and oversight of automation initiatives.

• Analysis and categorization of the customer base.

• Creation and implementation of retention management programs.

• Establishing personalized communication strategies for customers.

• Enhancing the customer journey through data-driven A/B testing.

• Formulating strategies to prevent churn.

• Collaboration with cross-functional teams.

⛳️ Requirements

• Several years of experience in Customer Relationship Management (CRM), marketing automation, or data-driven sales.

• Extensive knowledge of lead management processes, including MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).

• Proven experience in developing and implementing customer lifecycle programs.

• Proficiency in commonly used CRM and marketing automation tools, preferably HubSpot.

• Strong analytical abilities.

• Familiarity with business intelligence tools such as Power BI or Tableau.

• Understanding of email marketing, retention marketing, and churn prevention strategies.

• Exceptional communication skills and a systematic approach to work.

• Ideally, experience in the education sector or a similar B2C or B2B environment.

• Independent, organized, and solution-oriented work style.

• Confident demeanor and presence.

🏝️ Benefits

• 30 well-deserved vacation days to recharge.

• Flexible working hours.

• Training and development opportunities to help you reach your full potential.

• Fair and market-based compensation that acknowledges your performance.

• Fuel voucher for additional benefits.