Senior CRM & Lifecycle Automation Manager, Freelance

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategic development of new CRM and lifecycle initiatives

• Creation of cross-channel customer journeys spanning the entire customer lifecycle

• Journey mapping for new products, campaigns, and customer experiences

• Crafting messaging strategies tailored to different target groups and lifecycle stages

• Design and implementation of novel lifecycle and automation flows

• Construction of subscription and membership journeys

• Development of personalized quiz and recommendation journeys utilizing zero- and first-party data

• Creation of new cross-sell, upsell, bundle, and replenishment journeys

• Formulation of innovative winback and reactivation concepts

• Planning and execution of cross-channel CRM campaigns

• Establishment of segmentation, trigger, and personalization logics

• Planning, execution, and analysis of A/B testing

• Evaluation of existing journeys and identification of new growth opportunities

• Prioritization of new CRM projects based on anticipated business impact

• Close collaboration with the Head of Retention and the CRM agency

• Assistance with short-term, strategically significant CRM projects

• Development of the subscription lifecycle and all CRM journeys for the upcoming subscription model

• Creation of cross-channel journeys across Email, WhatsApp, and Print

• Formulation of new lifecycle concepts for product launches

• AI-supported enhancement of CRM processes and content

• Development of new revenue streams to boost customer lifetime value and retention

⛳️ Requirements

• Several years of experience in CRM and lifecycle marketing

• Extensive experience with Klaviyo

• Proficiency in building complex lifecycle and automation flows

• Familiarity with the Shopify environment

• Expertise in the strategic development of customer journeys

• Experience in journey mapping

• Proficient in segmentation and personalization techniques

• Experience in developing and analyzing A/B tests

• High execution speed

• Independent and organized working style

• Excellent proficiency in German and English

• Experience in the supplements, health, or nutrition sector is especially valuable

• Familiarity with subscription or membership models is particularly advantageous

• Experience in DTC e-commerce is a significant asset

• Knowledge of WhatsApp, print, or direct-mail marketing is particularly beneficial

• Understanding of customer lifetime value, retention, and conversion optimization is especially valuable

• Confident use of AI tools such as ChatGPT, Claude, or comparable solutions to enhance CRM efficiency is particularly valuable

🏝️ Benefits

• Long-term freelance engagement with a substantial workload (approximately 30+ hours/week)

• 100% remote work

• High level of responsibility and creative autonomy

• Direct collaboration with the Head of Retention

• Swift decision-making processes

• Engaging projects with significant business impact

• Partnership with an experienced CRM agency and a motivated growth team