Senior CRM Consultant – Marketing Automation, HubSpot

This is a fully remote position, open to applicants in Germany.

📋 Description

• Design, manage, and implement marketing automation initiatives using HubSpot, along with other tools such as Salesforce, Braze, or Brevo.

• Take ownership of constructing, developing, and optimizing intricate customer journeys and campaign frameworks.

• Plan and lead marketing automation projects from initial concept through to execution.

• Structure, prioritize, and coordinate tasks and requirements across various projects.

• Develop and execute segmentation strategies and data-driven automation logic.

• Ensure high quality standards through rigorous testing, monitoring, and ongoing optimization.

• Manage and enhance CRM data structures while ensuring clean data processes.

• Collaborate closely with cross-functional teams from consulting, creative, and tech, while advising both internal and external stakeholders.

• Document, standardize, and enhance processes and best practices.

• Analyze campaign performance and derive actionable optimization measures.

⛳️ Requirements

• Several years of hands-on experience in CRM, marketing automation, or email marketing.

• Strong proficiency with HubSpot; familiarity with additional platforms such as Salesforce, Braze, or Brevo is advantageous.

• Solid grasp of data-driven marketing, CRM structures, and complex process logic.

• Strong organizational abilities and experience in project management.

• High quality standards with a meticulous, structured approach to work.

• Proactive and independent working style with a commitment to drive initiatives forward and identify solutions.

• Quick learner capable of efficiently adapting to new topics and tools.

• Confident in managing complex requirements and handling multiple projects simultaneously.

• Basic technical understanding (e.g., APIs, system integrations) is a plus.

• Team player with excellent communication skills and strong stakeholder management capabilities.

• Fluent in German, both written and spoken (C2 level); good English skills are an advantage.

🏝️ Benefits

• Individual training opportunities and regular participation in conferences and professional events.

• Flexibility in your workday to help maintain a healthy work-life balance.

• Access to modern equipment, hardware, and software.

• Fresh fruit and beverages (latte macchiato, espresso, cola, or juice) available for all employees.

• Fully equipped kitchen that is frequently used for cooking together with colleagues.