Senior CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the leads database, ensuring their advancement through the sales funnel until they are classified as MQLs;

• Continuously update and cleanse databases to maintain effective segmentation;

• Evaluate CRM KPIs with comprehensive analytical insights, precisely knowing how to adjust factors that influence rates and connections while implementing ongoing improvements;

• Set up and enhance advanced integrations for RD Station, Umbler, Pipedrive, Intercom, Power BI, and other platforms within our ecosystem;

• Create the technical workflow and establish triggers for nurturing and conversion pathways for both the leads database and the trial base (across top, middle, and bottom of the funnel);

• Develop and execute strategic campaigns with a strong emphasis on converting leads into trials;

• Conduct A/B testing to refine messaging and communication strategies;

• Track campaign performance and recommend operational adjustments to enhance outcomes;

• Coordinate retrial campaigns aimed at re-engaging lost contacts with a conversion focus;

• Collaborate closely with our SDR team to enhance and elevate the quality of leads provided by Marketing;

• Identify inefficiencies and propose optimization opportunities within CRM operational flows;

• Drive database management and dashboard development initiatives, actively seeking methods to enhance operational analysis workflows;

• Spearhead the automation initiatives of our referral program;

⛳️ Requirements

• A degree in Marketing, Business Administration, or Advertising;

• At least 4 years of experience in CRM;

• Strong analytical capabilities to interpret data and apply continuous enhancements in CRM;

• Extensive knowledge and practical experience with automation and sales tools (such as RD Station, Intercom, Pipedrive, etc.) and data analytics platforms (like Power BI, Google Analytics);

• Advanced proficiency in automation and integrations;

• Advanced understanding of AI tools;

• Experience with data analysis (including reporting, result tracking, trend analysis, market/competitor research, campaign performance, forecasting, and SWOT analysis);

• Familiarity with 360° Marketing;

• Exceptional communication and interpersonal skills;

• Highly organized, dynamic, and proactive;

🏝️ Benefits

• Meal/food voucher (VA/VR) worth BRL 1,000.00 | iFood card — no deductions during vacation;

• Home office allowance of BRL 150.00;

• Wellz - mental health/psychotherapy services | No cost for employees;

• Gympass - physical health/gyms | Extendable to dependents;

• Guapeco - pet health plan;

• English classes | No cost for employees;

• Unimed health plan | With co-payment;

• Daily coworking reimbursement | Available for all states;

• Extended paternity and maternity leave;

• Baby kit for expectant parents;

• Agreements with Farmasesi | Available only in SC (Santa Catarina);

• Agreements with Sesi Education | Available only in SC (Santa Catarina);

• Birthday day off;

• Laptop and monitor provided;

• BRL 2,000.00 voucher for purchasing any additional equipment you may need;

• We are hiring individuals from across Brazil to further foster our culture of diversity!