Senior CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Customer segmentation

• Assist in developing segmentations based on customer behavior, profile, and value

• Utilize analytical data (such as propensity, uplift, and clusters) to shape communication strategies

• Plan, implement, and enhance multichannel campaigns (including email, WhatsApp, and push notifications)

• Identify target audiences, messaging, and incentives driven by data

• Carry out A/B tests and experimentation

• Create and sustain automated customer journeys

• Apply data-driven decision rules (for instance, next best action)

• Track and assess campaign performance (open rates, click-through rates, conversions, and churn)

• Provide actionable insights for ongoing improvement

⛳️ Requirements

• Extensive experience with CRM tools, particularly Salesforce and Salesforce Marketing Cloud

• Proficient in SQL (mandatory)

• Background in campaign management and marketing automation

• Knowledge of data analysis and CRM metrics

• Experience with customer segmentation and A/B testing

🏝️ Benefits

• Remote work

• Opportunity to contribute to a long-term project with a prominent automotive manufacturer