Senior CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Management of customer lifecycle:

• Acquisition through owned channels: Utilize the country's largest legal audience to foster relationships that drive Product Qualified Leads (PQLs) and lessen dependence on paid advertising.

• Re-engagement strategies: Develop recovery sequences for users who did not finalize registration or have become inactive.

• Top-of-funnel conversion: Manage engagement workflows to transform anonymous visitors into identified, returning users.

• Engagement and retention: Craft onboarding and product adoption experiences throughout the portfolio to convert occasional usage into daily habits.

• Revenue growth: Implement upsell and cross-sell initiatives for subscribers to enhance Lifetime Value (LTV).

• Influence through leadership: Serve as an internal advisor to various teams (Product, Marketing, Sales), fostering a CRM-centric culture throughout the customer journey.

• CRM operations:

• Multichannel integration: Design and execute intricate journeys that incorporate Email, WhatsApp, SMS, and Push notifications, breaking down communication barriers and ensuring a unified customer perspective.

• Tool management: Act as the primary user of our CRM platform, guaranteeing the accurate configuration of complex campaigns and automations.

• Data architecture advancement: Play a crucial role in developing our internal Customer Data Platform (CDP), assisting in the consolidation of the Golden Record (360° view) of the user.

• Dashboards, analysis, and documentation:

• Funnel transparency: Develop and maintain dashboards that illustrate CRM’s impact on the pipeline and incremental Annual Recurring Revenue (ARR).

• Technical documentation: Ensure the event dictionary, segmentation logic, and relationship flows are current to maintain traceability and scalability.

⛳️ Requirements

• Extensive experience in CRM, ideally within high-growth companies (scale-ups) or subscription-based products.

• Expertise with enterprise orchestration platforms (e.g., Braze, Insider, Salesforce Marketing Cloud, Customer.io).

• Advanced data analysis capabilities (Excel/Sheets required; SQL or BI tools like Looker/Tableau are significant advantages).

• Demonstrated experience with retention, reactivation, and LTV enhancement metrics.

• Capacity to identify obstacles in the customer journey and suggest comprehensive solutions with minimal guidance.

• Proactive approach: comfortable managing everything from segmentation setup to campaign execution.

🏝️ Benefits

• Deep expertise is appreciated.

• High concentration of talent.

• Autonomy and meaningful work.

• Opportunity for growth in an innovative setting.