Senior CRM Analyst – Affirmative Action Position for Candidates with Disabilities

📋 Description

• Customer Lifecycle Management: Utilize the country’s largest legal audience to foster relationships that generate PQLs (Product Qualified Leads) and lessen reliance on paid media.

• Reactivation: Develop re-engagement strategies for users who either did not complete their registration or have become inactive.

• Top-of-Funnel Conversion: Manage nurture flows to transform anonymous visitors into a recognized, recurring user base.

• Engagement and Retention: Create onboarding and adoption pathways for the product portfolio to convert occasional users into daily participants.

• Revenue Expansion: Implement upsell and cross-sell initiatives for the subscriber base to enhance LTV.

• Leadership by Influence: Serve as an internal advisor to various departments (Product, Marketing, Sales), ensuring CRM best practices are upheld throughout the customer journey.

• Multichannel Orchestration: Design and execute intricate journeys that integrate Email, WhatsApp, SMS, and Push notifications, breaking down communication barriers and providing a unified customer view.

• Tool Operation: Act as the primary user of our CRM platform, ensuring campaigns are correctly configured and complex automations are functioning properly.

• Data Architecture Evolution: Be a vital contributor to the establishment of our internal CDP, assisting in the consolidation of the Golden Record (360° user view).

• Funnel Visibility: Develop and sustain dashboards that illustrate CRM’s impact on the pipeline and incremental ARR.

• Technical Documentation: Maintain the event dictionary, segmentation logic, and engagement automation rules to guarantee traceability and scalability.

⛳️ Requirements

• Demonstrated experience in CRM, ideally within high-growth environments (scale-ups) or subscription-based products.

• Expertise with enterprise orchestration tools (e.g., Braze, Insider, Salesforce Marketing Cloud, Customer.io).

• Advanced skills in data analysis (Excel/Sheets required; SQL or BI tools such as Looker/Tableau are significant advantages).

• Proven experience with retention, reactivation, and LTV growth metrics.

• Capability to identify journey bottlenecks and suggest comprehensive solutions with minimal supervision.

• Hands-on approach, from setting up segmentation to launching campaigns.

🏝️ Benefits

• This is an affirmative action role for individuals with disabilities (PWD).

• Supportive, respectful environment with genuine opportunities for growth.