Senior Creator Partnerships Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development of creator, talent partnerships, esports, and athlete strategies within Razer’s Console division.

• Act as the marketing lead for Console Audio, Console Controllers, and Mobile products.

• Create, manage, and oversee strategies for creators, influencers, esports, and athletes related to the Console portfolio, new product introductions, partnerships, and major campaigns.

• Recruit and supervise Console-centric creators, ambassadors, and Key Opinion Leaders (KOLs).

• Analyze creator performance metrics including awareness, engagement, conversion, and sales impact.

• Convert brand and business goals into quantifiable creator programs.

• Establish go-to-market strategies for influencer initiatives, FPS and Console game launches, esports leagues, and tournaments.

• Oversee high-profile creator and talent integrations from planning to execution, including negotiation, content coordination, activations, and product launches.

• Cultivate relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives.

• Set seeding briefs and monthly targets for sustained and new product introductions.

• Forge strategic partnerships with game publishers and platform collaborators.

• Gather feedback from influencers and pro players to enhance the Console product roadmap.

• Collaborate across functions with Paid Media, Regional and Global Marketing, Community, Brand, eCommerce, Business Development, and external partners.

• Manage agency partners and oversee the execution of campaigns.

• Evaluate campaign performance based on awareness, engagement, conversion, revenue, and ROI.

• Lead marketing planning and business reviews, presenting performance and recommendations to executive leadership.

• Handle multiple high-visibility projects under tight timelines and changing priorities.

• Perform additional duties as assigned.

⛳️ Requirements

• A minimum of 8 years of experience in product management and marketing within the consumer electronics sector.

• Preferred experience in marketing streaming product lines.

• Background in gaming is a significant advantage.

• Proven experience in developing and executing marketing plans.

• Familiarity with PC or consumer electronics sales channels: retail, direct, online, and distribution.

• Capable of writing marketing copy and providing creative design direction across digital marketing, web merchandising, print advertising, video, and graphics.

• Experience in crafting detailed marketing plans and articulating strategies and requirements for success.

• Ability to work autonomously, prioritize effectively, and manage multiple simultaneous tasks and projects.

• Strong administrative, organizational, and communication skills, including interaction with executive management.

• Preferred experience in a global organization with stakeholders across various countries and time zones.

• Proficiency in Microsoft Office: Word, Excel, Outlook, and PowerPoint.

• Bachelor's degree in marketing or a related discipline, or equivalent professional experience.

• Willingness to travel up to 25%.

🏝️ Benefits

• Opportunity to contribute to a global mission aimed at transforming the gaming landscape.

• Enjoy a global, gamer-focused #LifeAtRazer experience.

• Accelerated personal and professional development.

• An equal opportunity, inclusive, respectful, and fair workplace.

• Reasonable accommodations for disabilities and religious practices.