Senior Creative Video Strategist, Paid Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, direct, and produce direct response video advertisements aimed at acquiring new customers through platforms such as Facebook/Instagram, YouTube, TikTok, and other social media channels.

• Manage both short-form and long-form marketing videos, focusing on ideation, testing, optimization, and delivery.

• Develop innovative concepts and write scripts.

• Supervise on-set production and guide editors during final edits and deliveries to media buying teams.

• Conduct documentary-style, on-camera interviews with brand experts, customers, and other talents.

• Collaborate with videographers to collect video assets, determine required video coverage and location setups, and direct b-roll shoots.

• Assess performance data and implement incremental video optimizations for scalability.

• Specialize in one or more brands/offers and take ownership of creative contributions.

• Provide informal mentorship and management to a Junior Story Producer.

• Facilitate communication between Storytellers and external stakeholders regarding testing pipelines and offer prioritization.

• Regularly report on brand/offer performance to the ACD and/or CD.

⛳️ Requirements

• Outstanding non-fiction storytelling abilities (e.g., broadcast journalism, documentary filmmaking).

• Excellent copywriting skills.

• Mastery in leading creative processes on set.

• Capability to develop fresh and creative marketing strategies for health and wellness products.

• Profound understanding of digital platforms.

• Ability to work autonomously as well as collaboratively across various teams.

• Capacity to thrive in a fast-paced and constantly evolving environment.

• Experience in management and mentorship, with a proven track record of success.

• 5–7 years of experience in writing and directing within a visual medium.

• Bachelor’s Degree in Writing, Film, or a related field is preferred.

• 8–10 years of experience in writing and directing within a visual medium, ideally with a focus on advertising/marketing is preferred.

• Prior management experience is preferred.

🏝️ Benefits

• Comprehensive healthcare coverage – 100% of premiums covered for medical, dental, and vision plans for employee-only plans.

• Annual bonus.

• Up to 3.5% 401k contribution match.

• 6 paid sick and mental health days.

• Employee Assistance Program.

• Free weekly yoga and meditation classes.

• Additional mental health benefits.

• Employee Stock Ownership Plan.

• Reimbursement for a portion of personal cell phone and internet usage for eligible employees.

• Opportunities for professional development through mentorship, continuous learning programs, and performance-based pay increases.

• Charity sponsorships that support communities worldwide.

• Potential for quarterly KPI bonuses.