Senior Creative Strategist, Performance Advertising

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Establish the strategy. Take charge of the advertising creative strategy across Meta and YouTube (and expand into TikTok and Pinterest), overseeing everything from concept to weekly launch.

• Lead the team. Manage and nurture a small team of in-house creators, video editors, and designers, along with retained freelance talent — providing briefings, reviews, and direction that elevate the quality of every ad sprint.

• Craft what converts. Develop hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, focusing on effectiveness rather than just trends.

• Conduct thorough research. Investigate customers, competitors, and category trends (including monitoring competitor ads) to uncover creative angles worth exploring.

• Test continuously. Implement a structured, weekly testing routine — measuring hook rate, CTR, CPA, and ROAS — and utilize the data to determine what to iterate, scale, or discontinue.

• Collaborate across functions. Work closely with media buying, marketing, and brand teams to ensure all assets are aligned with strategy and brand identity.

• Develop your team. Mentor and enhance your team's skills while managing multiple campaigns in a fast-paced, high-expectation setting.

⛳️ Requirements

• Over 5 years of experience in performance creative, growth marketing, or advertising creative strategy.

• Extensive experience in creating advertising content for Meta, including: short-form stories, reels, static images, and videos.

• Significant experience in YouTube advertising, utilizing various formats such as six-second bumpers, YouTube Shorts, creator-led paid videos, testimonial ads, and Demand Gen creative.

• At least 2 years of experience in direct management — whether overseeing direct reports, an in-house creative team, or a roster of freelance creators and designers — with concrete examples of how you've guided and enhanced that team's output.

• In-depth, practical knowledge of consumer psychology and direct-response advertising principles (think Schwartz, Ogilvy, Halbert) — you can articulate why an ad is effective, not just that it is.

• Proficiency with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or similar) — you don’t need to be the analyst, but you should be able to interpret the data yourself.

• A portfolio or reel showcasing campaigns you've led or briefed, with performance metrics you can discuss.

• Experience in health, wellness, supplements, or CPG is highly desirable, but a genuine interest in the category is essential.

• Strong organizational skills and follow-through — capable of managing multiple campaigns and creative sprints simultaneously without losing focus.

• Based in the United States and available to work during core U.S. business hours; this position is remote.

🏝️ Benefits

• Health benefits become available after 60 days.

• 401(k) benefits with employer matching available after 60 days.

• Paid time off and paid holidays.

• Paid family leave.

• Remote work stipend.

• Education and professional development stipend.

• Monthly Truvani store credit.