Senior Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging short-form, direct-response creative concepts for paid social media, including 5-45 second videos, user-generated content (UGC), static images, hooks, and angles.

• Compose concise and persuasive creative briefs that offer clear guidance for editors, designers, UGC creators, and production teams.

• Collaborate with creative leads to generate campaign ideas, messaging strategies, and innovative performance-driven tests.

• Perform competitive analysis, trend mapping, and audience research to uncover insights and identify whitespace opportunities.

• Examine consumer behavior patterns to shape messaging frameworks and guide creative directions.

• Stay updated on platform trends and evolving best practices across Meta, TikTok, YouTube, and other emerging channels.

• Develop brand-consistent messaging frameworks, value propositions, and narrative arcs for various creative assets.

• Contribute to defining the tone, structure, and positioning for new campaigns, product launches, and seasonal initiatives.

• Collaborate with designers, editors, copywriters, and media buyers to ensure creative outputs meet performance objectives.

• Aid in the creation of branded pitch decks, mockups, and concept presentations for both internal use and client pitches.

• Engage in creative reviews by utilizing data to assess performance and understand effective strategies.

• Suggest iterative tests, new angles, refreshed hooks, and optimization opportunities for ongoing campaigns.

• Assist in tracking asset performance and documenting learnings to inform future creative strategies.

• Help source and manage UGC creators, influencers, and third-party production partners.

• Support simple shoots of client products, such as unboxings, demos, and tabletop presentations.

• Organize footage, manage assets, and work with editors to ensure high-quality, on-brand deliverables.

⛳️ Requirements

• 3-5 years of experience in paid social creative strategy, preferably in direct response or performance marketing.

• Strong knowledge of ad creative best practices for Meta, TikTok, and YouTube.

• Ability to pinpoint high-performing hooks, narrative structures, and value propositions.

• Comfortable assessing creative performance through high-level analytics.

• Proven capacity for conceptual and creative thinking; must be a creative thinker.

• Exceptional communication and presentation abilities.

• Capable of managing multiple projects at once while working both independently and as part of a team.

• Bonus: Experience with Adobe Premiere, Photoshop, or basic motion editing.

• Experience within a creative, media, or performance agency.

• Familiarity with UGC workflows, creator sourcing, or production processes.

• Background in videography or motion graphics is advantageous.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible working hours

• Paid time off

• Professional development opportunities