Senior Copywriter, Brand

📋 Description

• Take charge of Tilt's voice: Act as the primary guardian of our tone — refining our voice, setting high standards for quality, and ensuring that everything we produce is clear, relatable, and unmistakably Tilt.

• Create defining content: Write brand copy that is clever yet approachable, warm without being cliché, and straightforward without being bland. You excel at finding the phrases that others overlook, making it seem effortless.

• From concept to execution: Generate overarching ideas and know how to expand them — from the main creative concept to headlines, scripts, and detailed execution that make a campaign feel cohesive and inevitable.

• Craft long narratives: Lead extensive narrative projects — spanning various touchpoints, campaign stories, and scripts — that foster trust, clarity, and emotional connections with our audience.

• Enhance growth through language: Write compelling direct response copy for ads, emails, and performance channels that drive conversions without sounding forced. Use plain language and everyday terms for real results.

• Construct the framework: Leverage your writing expertise to design and improve AI-assisted copy workflows — including writing prompts, style guides, and frameworks that help maintain brand consistency while producing high-quality work at scale.

• Collaborate creatively: Partner closely with designers on campaign conceptualization and brand development to ensure that writing and design work in harmony, rather than in isolation.

• Influence creative standards: As a senior member of an expanding team, you'll have a significant impact on how we establish creative standards, review work, and elevate expectations.

• Humanize financial language: Help individuals feel acknowledged, valued, and confident through clear, emotionally aware writing that fosters trust during critical moments.

⛳️ Requirements

• Unique voice: You possess a distinctive creative perspective developed throughout your career. Your writing has an elusive quality that is unmistakable — unique, vibrant, and never overdone.

• Conceptual thinker: You generate a plethora of campaign ideas. You think strategically, create strong creative foundations, and know how to expand a central idea across various channels and formats without losing its essence.

• In-depth brand experience: You have a background in brand identity or rebranding projects and understand the importance of capturing a company’s essence in language and maintaining consistency across all touchpoints.

• Versatility in long-form writing: You can confidently write both a 12-word tagline and a 1,200-word brand narrative, understanding when each is appropriate.

• Proficiency in performance copy: You know how to write for direct response channels — understanding their rhythms, clarity needs, and accountability for outcomes — without compromising your voice.

• Systems-oriented thinker: You recognize patterns in your writing. You can articulate what makes writing effective and build frameworks that assist others in improving their skills, including tools that leverage AI.

• Collaborative spirit: You thrive in creative feedback environments, view critique as motivation, and are as committed to the team's success as you are to your own.

• Effective presenter: You can guide a group through creative reasoning, helping others feel the appropriateness of a choice, rather than just understanding it intellectually.

• Experience in agency and/or in-house settings: You understand how creative projects are executed and have successfully navigated real-world timelines, stakeholders, and constraints while maintaining high quality.

🏝️ Benefits

• Virtual-first collaboration: The Tilt team works together across 14 countries, 12 time zones, and growing. You’ll start with a reimbursement for WFH office setup.

• Competitive compensation: We value potential, reflected in our competitive salary packages and generous equity offerings.

• Comprehensive benefits: Access flexible health plans at every premium level, along with significant subsidies that meet global standards.

• Direct visibility: Expect direct access to our leadership team — we foster an environment where great ideas are shared quickly.

• Paid global gatherings: Real connections happen in person: we meet twice a year to bond over shared meals or exciting adventures like kayaking. (Past locations include Vail, San Diego, and Mexico City, among others.)

• Recognition of impact: Opportunities for growth follow your contributions, rather than rigid promotion timelines.