Senior Direct Response Copywriter

📋 Description

• Create compelling, high-conversion copy across various formats including landing pages, advertorials, and Meta ads.

• Take ownership of the sales funnel by considering customer journeys.

• Develop audience intuition: communicate with individuals rather than abstract personas.

• Embrace testing and optimization with A/B testing as a fundamental approach.

• Show initiative with impactful ownership: suggest innovative ideas and oversee their implementation.

⛳️ Requirements

• A minimum of 2 years of experience in direct response copywriting within direct-to-consumer (DTC), e-commerce, or performance marketing.

• Demonstrated success: capable of referencing specific performance metrics.

• Comprehensive knowledge of sales psychology: AIDA serves as a foundation, not the ultimate goal.

• Proficient in utilizing AI tools as part of your workflow.

• Fluent in German.

🏝️ Benefits

• Enjoy a completely flexible work schedule.

• Receive equipment for remote work, including a high-end Mac or Windows setup.

• Access a comfortable office in Berlin with complimentary coffee, tea, snacks, and fruit.

• Benefit from a 75% employee discount on orders, up to €100 per month.

• Pension and health insurance are included.