Senior Copywriter

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Create engaging copy for various platforms including paid media, email, websites, landing pages, social media, and additional marketing channels.

• Develop customer-centric messaging that supports objectives related to SMB acquisition, engagement, retention, and revenue generation.

• Collaborate with designers and marketers to craft integrated campaigns and innovative creative concepts.

• Convert business strategies, product advantages, and customer insights into clear, persuasive communications.

• Ensure that messaging adheres to brand guidelines, voice standards, and best practices for each channel.

• Design and enhance campaign messaging frameworks, value propositions, and content aimed at customers.

• Work with stakeholders to collect requirements, integrate feedback, and produce high-quality creative outputs.

• Assist in testing and optimization efforts by creating copy variations and utilizing performance data.

• Review and refine content for clarity, consistency, accuracy, and impact.

• Keep abreast of industry trends, customer behaviors, and emerging best practices in content creation.

• Play a role in the development of brand voice, content standards, and creative workflows.

• Collaborate across Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams to deliver integrated campaigns and content experiences.

⛳️ Requirements

• A Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related field.

• Over 5 years of experience in copywriting, content strategy, advertising, marketing communications, or similar fields.

• Proven experience in crafting customer-facing marketing content across various channels.

• A strong portfolio demonstrating campaign work, conversion-driven content, and brand storytelling.

• Exceptional writing, editing, proofreading, and verbal communication skills.

• Ability to modify tone, messaging, and content strategies to suit different audiences and mediums.

• Experience collaborating with designers, marketers, and cross-functional stakeholders in a team-oriented setting.

• Familiarity with digital marketing, performance marketing, and best practices in customer journeys.

• Experience using customer insights and performance metrics to enhance content effectiveness.

• Strong organizational capabilities to handle multiple priorities and meet deadlines.

• Experience in financial services, tax, SaaS, or industries focused on small businesses is preferred.

• Familiarity with legal considerations in a heavily regulated industry.

🏝️ Benefits

• Competitive salary.

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• Access to (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Preparation benefit.

• Opportunities for continuous learning.

• Support for personal and professional life.

• Potential for incentive compensation or short-term incentive plans.