Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Liquibase’s content strategy across various platforms including the website, Resource Center, blog, email, social media, video, webinars, and sales materials.

• Manage the content calendar, focusing on educational content, product narratives, customer success stories, industry research, analyst insights, and commentary on AI and database governance.

• Create and refine blogs, whitepapers, eBooks, benchmark reports, customer stories, solution briefs, landing pages, and executive thought leadership pieces.

• Collaborate with Product Marketing on product launches, messaging strategies, competitive positioning, and major marketing initiatives.

• Work alongside Product, Engineering, Customer Success, and Sales teams to transform technical knowledge into engaging content.

• Establish a sustainable content production process that extends major assets into blogs, webinars, videos, social media posts, email campaigns, and sales resources.

• Assist with executive communications by ghostwriting, arranging speaking engagements, interacting with analysts, and coordinating media opportunities and customer events.

• Position Liquibase as a leading authority on Database Change Governance through research, educational frameworks, customer evidence, and thought leadership.

• Create content optimized for search engines, AI assistants, answer engines, and social media channels.

• Analyze content performance in terms of awareness, engagement, organic growth, AI visibility, pipeline influence, and revenue impact.

• Leverage AI tools to enhance research, production, personalization, and content operations while upholding editorial standards.

• Achieve success outcomes such as providing trusted educational resources, increasing organic and AI discoverability, influencing enterprise pipeline, fostering customer adoption, and gaining analyst/media recognition.

⛳️ Requirements

• Minimum of 5 years of B2B SaaS content marketing experience.

• Outstanding writing and editing abilities for both technical and executive audiences.

• Proven experience in managing editorial strategies and content calendars.

• Demonstrated capability in producing blogs, whitepapers, eBooks, benchmark reports, customer stories, solution briefs, and thought leadership content.

• Strong knowledge of SEO, content distribution, and AI-driven search and content discovery methods.

• Experience collaborating with subject matter experts to create accurate technical content.

• Background in supporting product launches, sales enablement, and integrated marketing campaigns.

• Excellent project management skills with the ability to juggle multiple priorities effectively.

• Proficient in using analytics to enhance content performance and quantify business impact.

• Familiarity with AI tools for research, writing, editing, and content operations.

• Experience marketing to developers, DevOps, platform engineering, database, data engineering, or cybersecurity audiences is a plus.

• Background in conducting original research or producing benchmark reports is advantageous.

• Experience in supporting executive thought leadership, managing analyst relations, or handling media programs is a plus.

• Experience in producing webinars, podcasts, or video content is a plus.

🏝️ Benefits

• Remote First culture, with potential for company-wide in-person gatherings.

• Home office allowance for remote employees.

• Meaningful equity opportunities.

• Comprehensive health, vision, and dental benefits, dependent on the country.

• Generous paid time off and paid holidays.

• 401k matching program available (US only).

• Opportunities for career growth and advancement within the company.

• Open and collaborative team environment.

• Chance to make a significant impact.

• Opportunity to work with cutting-edge technologies and learn from seasoned professionals.