Senior Content Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of Leap's comprehensive content strategy, which includes managing the blog, producing long-form white papers, developing thought leadership materials, overseeing LinkedIn organic content, maintaining the social calendar, executing ABM initiatives, and managing web and lifecycle email communications.

• Establish and maintain Leap's brand voice across all audiences and channels.

• Create key long-form content pieces that position Leap as a leader in specialty infusion.

• Direct the organic search and GEO strategy.

• Craft compelling direct response copy that encourages engagement and action.

• Manage the website copy for leaphealth.com.

⛳️ Requirements

• 6-8+ years of experience in content marketing and copywriting, with at least 3 years specifically in the healthtech sector.

• An outstanding writer possessing a portfolio that showcases diverse writing capabilities.

• A demonstrated history of developing content programs that yield measurable results.

• A thorough understanding of B2B2C marketing principles.

• Practical experience with SEO, GEO/LLM optimization, content distribution, and editorial processes.

• Ability to convert complex clinical and pharmacy concepts into accessible language for non-clinical audiences.

• A strong inclination towards testing and learning methodologies.

• Familiarity with AI tools in content and copy workflows.

• A proactive startup mindset.

🏝️ Benefits

• Opportunity to participate in equity programs.

• Extensive medical, dental, and vision insurance coverage.

• Access to a 401(k) retirement savings plan.

• Flexible remote work options available across the United States.