Senior Content Marketing Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Collaborate with fellow content marketers to establish a holistic content strategy that aligns with brand, demand, and go-to-market objectives.

• Create and sustain a detailed content calendar that spans owned and partner channels.

• Identify content themes that support organizational goals.

• Convert audience insights and market trends into engaging and unique content concepts.

• Coordinate content plans with product launches, campaigns, and seasonal projects.

• Produce and supervise high-quality content in various formats, including blogs, articles, ebooks, white papers, case studies, videos, and sales enablement resources.

• Collaborate with internal teams and external writers, agencies, and subject-matter experts to create audience-specific content.

• Ensure all content is on-brand, tailored to the audience, and optimized for clarity and effectiveness.

• Edit and enhance content to meet quality, voice, and narrative standards.

• Work together with Demand and Growth teams to bolster acquisition, nurturing, and conversion efforts.

• Develop content tailored to buyer journeys, personas, and various stages of the sales funnel.

• Assist with account-based marketing, lifecycle campaigns, and customer engagement initiatives.

• Equip Sales and Customer teams with relevant and compelling content that supports pipeline development and retention.

• Seek opportunities to reformat content in innovative ways and utilize a blend of skills, tools, and partnerships to create, promote, and distribute content.

• Collaborate with Digital Marketing and SEO teams to enhance content for discoverability and performance.

• Leverage data and insights to assess content effectiveness and foster continuous improvement.

• Monitor and report on key content metrics such as engagement, conversion, and influence on the pipeline.

• Experiment with new formats, channels, and storytelling methods to amplify impact.

• Act as a content thought partner for Product Marketing, Brand, Sales, and Leadership teams.

• Oversee content distribution workflows.

• Offer guidance and constructive feedback to fellow marketers or contributors.

• Ensure consistency between content, brand voice, and messaging throughout the organization.

• Advocate for content as a strategic growth driver across marketing and the business.

⛳️ Requirements

• Bachelor's degree is required, preferably in marketing, communications, journalism, or a related field.

• At least 7 years of experience in content marketing, editorial, publishing, or storytelling roles.

• Proven ability to develop and implement content strategies that yield measurable outcomes.

• Advanced writing and editing skills with the capability to adjust tone for different formats and audiences.

• Strong knowledge of digital content, SEO principles, and content distribution methods.

• Experience working cross-functionally in dynamic, matrixed environments.

• Background in B2B, SaaS, EdTech, or complex buying environments is preferred.

• Familiarity with content performance analytics and marketing automation tools is preferred.

• Experience in supporting demand generation or product marketing efforts is preferred.

• Proficient in using Adobe or Canva for basic design tasks.

• Capability to direct video editing and perform simple video editing tasks.

🏝️ Benefits

• Comprehensive and rewarding Total Rewards package