Director of Content Marketing

This is a fully remote position, open to applicants in Alabama, +5 more states.

📋 Description

• You will manage content like a business within the marketing department, being directly accountable for how content influences pipeline, conversion, and revenue throughout the organization.

• The Director of Content Marketing is a strategic and hands-on leader tasked with establishing and operating a high-performing content engine that drives demand generation, customer acquisition, and growth.

• You will collaborate closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure that content is fully integrated into revenue-generating initiatives.

• Define and take ownership of the content strategy that aligns with demand generation goals and revenue objectives.

• Lead and cultivate a team of content strategists and specialists across SEO/GEO, social media, and editorial functions.

• Actively contribute to the creation of high-impact content, including campaigns, thought leadership pieces, and conversion-focused materials.

⛳️ Requirements

• A strategic leader who comprehends how content impacts pipeline and revenue.

• A hands-on operator capable of delivering high-quality work when necessary.

• Extensive experience in B2B SaaS demand generation and content marketing.

• A data-driven mindset with a focus on outcomes rather than outputs.

• Strong cross-functional collaborator with the ability to influence across different teams.

• Proficient in SEO and familiar with evolving search trends, including generative search.

• Passionate about creating content that fosters engagement, conversion, and growth.

🏝️ Benefits

• Comprehensive healthcare options – Employees have a variety of healthcare plans to select from to find what suits them best.

• Flexible paid time off – We recognize that there isn't a one-size-fits-all approach to work-life balance. We offer flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave, along with 11.5 days of fully paid holidays!

• Paid parental leave – Welcoming a new child into the family is a significant transition! We provide the time and financial support needed for parents to adapt to their new normal in the healthiest manner possible.

• Mental health support – Ministry Brands is a stigma-free organization in partnership with the National Alliance on Mental Illness. Employees have access to an Employee Assistance Program that offers free in-person or virtual counseling services.

• Professional development reimbursement – Ministry Brands is committed to fostering your professional growth and empowering you to advance your career by offering financial support for associates pursuing further education and career advancement.

• Employee Recognition & Rewards - At Ministry Brands, we utilize Nectar to acknowledge achievements and enhance our culture of recognition.