Senior Consumer Insights Lead – Marketing, Strategic Intelligence

📋 Description

• Collaborate with Marketing leadership as the primary expert on consumer insights.

• Take ownership of and enhance Airbnb's brand health tracking initiatives.

• Mentor and assist the direct report responsible for Airbnb's media measurement strategy.

• Oversee and guide the Trends & Competitive Intelligence team.

• Design and implement both qualitative and quantitative research projects.

• Prepare and deliver research insights in clear formats for senior stakeholders.

• Work alongside the broader Research Team to integrate findings across various workstreams.

⛳️ Requirements

• Over 12 years of experience in consumer insights.

• In-depth knowledge of brand health tracking methodologies.

• Strong understanding of audience research and segmentation techniques.

• Familiarity with media measurement methods.

• Proven experience in trends analysis and competitive intelligence.

• Proficient in both qualitative and quantitative research approaches.

• Outstanding storytelling and communication abilities.

• Proven track record in managing and developing team members.

• A degree in research, marketing, or social sciences.

🏝️ Benefits

• Bonuses

• Equity

• Employee Travel Credits