Senior Category Manager

📋 Description

• Category Strategy & Development: Recognize growth opportunities by establishing strategic objectives for category share and channel distribution across the Hu & Enjoy Life portfolios.

• Define the category and competitive landscape to inform the brand x category.

• Create a roadmap for both annual and multi-year planning.

• Evaluate consumption performance against in-year and long-term roadmaps.

• Collaborate with the innovation team to identify future-fit categories.

• Assist the channel & customer development (CCD) team in producing category toolkits and influencing MAPs strategy.

• Category Insights & Research: Establish category learning objectives and necessary budgets in collaboration with the Category Insights Manager (CIM), Insights & Analytics partners (I&A), and the Brand team.

• Provide regular category reports to North America and North American Ventures businesses to highlight brand priorities and recent insights.

• Utilize and prioritize the suite of tools developed by CIM to pinpoint gaps and opportunities for enhancing category x brand insights.

• Category Team Leader: Ensure the category team accurately tracks key metrics while delivering comprehensive reports on category trends, competitive brand performance, consumer behavior, and customer performance.

• Assist CIM in updating and expanding the master selling story to support category reviews.

• Facilitate cross-team communication to ensure alignment of objectives, research, and budgets across broader sales, brand, and I&A teams.

• Oversee team priorities and goal-setting, support daily management of the category team, and promote growth and development within the category team.

⛳️ Requirements

• Energetic, hands-on leader with a proven track record as a top-performing CPG salesperson and a leader within successful teams.

• Comprehensive understanding of Nielsen and Spins with the capability to craft a category narrative and key KPIs to exceed category growth.

• At least 5 years of experience in managing category insights and long-term strategic growth.

• Self-motivated individual with the ability to translate insights from data into actionable strategies in conjunction with the RGM team.

• Significant experience in developing and implementing highly effective selling strategies.

• Skilled in building strong partnerships with sales, marketing, and RGM to create a unified strategy that fulfills all company objectives.

• Proficient in Microsoft Office and Excel.

🏝️ Benefits

• Health insurance

• Wellness and family support programs

• Life and disability insurance

• Retirement savings plans

• Paid leave programs

• Education-related programs

• Paid holidays and vacation time