Senior Business Development Manager, Sports & Media

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Propel growth within APPLY's Sports & Media division

• Independently cultivate target accounts and generate new opportunities

• Develop and maintain account intelligence briefs along with target account trackers

• Observe trigger events to pinpoint engagement opportunities

• Craft and implement tailored account-based outreach sequences

• Partner with marketing on campaigns, events, and content creation

• Produce customized outreach materials, research briefs, presentations, and follow-up documents

• Assist in the strategy and execution of industry events

• Qualify and arrange introductory and discovery meetings

• Prepare pre-call intelligence packs and talking-point notes

• Participate in calls, track subsequent steps, and carry out follow-ups

• Oversee and refine a vertical/territory sales strategy

• Assess opportunities and aid in deal qualification

• Coordinate co-selling initiatives with APPLY partners such as Google Cloud, Contentful, and Twilio

• Support the creation of proposals, pitches, and RFP responses

• Manage proposal logistics and ensure internal alignment

• Uphold CRM integrity, pipeline reporting, and deal status updates

• Lead pursuits from initial engagement to closing

• Establish a sustainable pipeline and achieve over $3M in new revenue in the first full year

⛳️ Requirements

• 5+ years of experience in business development, sales, ABM, or a GTM-related role

• Ideally, experience in a consultancy, agency, technology firm, or within the sports/media sector

• Strong preference for familiarity with a complete sales cycle

• Understanding of account-based marketing principles and tools

• Experience or a genuine passion for sports, entertainment, media, or live events

• Working knowledge of AI tools and agentic workflows

• Capability to build strategic relationships and establish rapport

• Exceptional storytelling and writing abilities

• Proficient in deep research and opportunity identification

• Creative, resourceful, organized, and systems-oriented

• Ability to navigate ambiguity and create structure

• Collaborative spirit with senior sellers, operations, and marketing teams

• Interest in selling, consulting, and ultimately managing a territory

• Familiarity with AI tools for research, content creation, or outreach personalization is a plus

• Knowledge of sports tech, sponsorship, fan experiences, or media rights is advantageous

• Exposure to Google Cloud or technology partner ecosystems is a plus

• Experience with HubSpot, Common Room, Apollo, or similar GTM platforms is desirable

🏝️ Benefits

• Access to modern tools, systems, and methodologies

• Opportunities for international brand engagements with a global impact

• An inclusive and safe working environment

• Generous training budgets and mentorship programs

• Opportunities for AI and strategic upskilling

• Flexible personal time off (PTO)

• Customizable extended health and dental insurance plans

• Flexible work arrangements: remote, in-office, or hybrid

• Commitment to equal opportunity and an inclusive workplace