Senior Branding Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop, manage, and continuously enhance Webriy's entire brand identity, which includes logo systems, typography, color schemes, iconography, and tone of voice.

• Create and uphold a detailed brand style guide utilized across product user interfaces, marketing initiatives, sales efforts, and social media platforms.

• Lead visual storytelling across various channels, including the website, email campaigns, social media, blogs, and product onboarding experiences.

• Collaborate with product and engineering teams to ensure that in-product branding aligns with the external brand identity.

• Conduct regular brand audits and analyze the competitive landscape to maintain a distinct and sharp brand presence.

• Design high-quality marketing materials, including visuals for landing pages, pitch decks, case study layouts, social media creatives, and product explainer graphics.

• Define and refine brand messaging frameworks—taglines, positioning statements, and value propositions—that resonate with Webriy's target audience.

• Brief and oversee external designers or freelancers when scaling campaign outputs.

• Monitor brand performance metrics, such as design consistency, brand recall, and share of voice.

• Collaborate with SEO and content teams to ensure visual branding aligns with content strategies and paid campaigns.

⛳️ Requirements

• 2-4 years of practical experience in branding, visual identity design, or brand strategy, ideally within a SaaS or tech environment.

• Expert-level proficiency in Figma and a strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• A robust portfolio showcasing comprehensive brand identity projects, from initial brief to final execution.

• Proven ability to create brand guidelines and design systems that are utilized by cross-functional teams.

• Deep knowledge of brand strategy, including positioning, brand architecture, audience segmentation, and messaging hierarchy.

• Strong understanding of the intersection between branding and digital marketing, encompassing SEO, paid media, email, and social media.

• Excellent verbal and written communication skills in English, with the ability to present and defend brand decisions.

• Self-motivated and exceptionally organized, thriving in a fully remote, asynchronous startup environment.

🏝️ Benefits

• Equity: Stock options with significant upside potential in a rapidly growing company.

• Bonus: Up to 15% performance-based annual bonus.

• 100% Remote: Work from anywhere in the world on a schedule that suits you.

• Annual Learning Budget: $1,500 USD for courses, tools, books, or conferences.

• Home office stipend: One-time $500 USD setup allowance.

• Paid time off: 20 days annually plus local public holidays.

• Direct access to founders, enabling fast decisions and real impact.