Senior Brand Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and oversee the content calendar for all primary social media platforms.

• Establish weekly themes, formats, and guidelines for creators.

• Review and authorize all content prior to publication.

• Enhance captions, hashtags, and posting times based on audience insights.

• Synchronize content with significant academic and cultural events (intakes, exams, festivals, deadlines).

• Transform SEO-focused content into captivating social media formats.

• Define and uphold a consistent brand voice and identity.

• Position the brand as a native, student-centric platform aligned with UK culture.

• Keep an eye on competitors and pinpoint opportunities for differentiation.

• Collaborate with design teams to develop brand guidelines.

• Implement a content-driven, soft-sell strategy that emphasizes lifestyle and student engagement.

• Manage content creators, video editors, and marketing support personnel.

• Provide clear briefs, constructive feedback, and performance guidance.

• Coordinate cross-functional workflows with SEO and marketing teams.

• Conduct regular meetings and onboard new creators as necessary.

• Supervise community engagement channels, including social media and messaging groups.

• Establish tone, templates, and strategies for engagement.

• Propel organic growth through collaborations, comments, and trending content.

• Monitor and enhance follower growth, engagement metrics, and inbound interest.

• Utilize platform analytics tools to assess performance.

• Prepare weekly insights and actionable reports.

• Continuously adjust strategies based on data and market trends.

⛳️ Requirements

• 2–4 years of experience in content marketing, social media, or growth marketing.

• Experience working with international student audiences (preferably in the UK, US, or Australia markets).

• Demonstrated success in expanding social media accounts (particularly Instagram and TikTok).

• Strong knowledge of short-form video content and engagement dynamics.

• Background in managing creators, freelancers, or ambassador programs.

• Exceptional written communication skills characterized by a natural and conversational tone.

• Highly self-motivated with the capability to work independently.

• Personal experience studying abroad (UK preferred).

• Familiarity with student ambassador or campus programs.

• Knowledge of SEO and content-driven growth strategies.

• Exposure to YouTube and Snapchat content strategies.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and inclusive work environment.

• Access to exclusive events and networking opportunities.