Brand Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will provide our campaigns with the creative vision and cohesive narrative that makes Doonails distinctive.

• Through robust concepts and effective copy, you will make the brand relatable, fostering awareness and trust while ensuring that trends and insights align with the right moments.

• Create innovative concepts and integrated campaigns: from initial insights to ideation and execution, with the aim of enhancing brand awareness and trust.

• Convert brand and product priorities into engaging ideas and storytelling that resonate across all channels, both online and offline.

• Craft and refine copy for campaigns and additional content: encompassing social media, digital platforms, traditional media, and film.

• Develop campaign strategies driven by awareness and trust, with an understanding of how various channels synergize to establish a brand.

• Conduct in-depth cultural research: interpret beauty consumer behavior, social platform dynamics, and the cultural and seasonal calendar into relevant, timely campaign opportunities.

• Collaborate with consumer insights and analytics: set objectives before and after campaigns, assess awareness, trust, and brand lift, and link creative effectiveness to business goals.

• Work collaboratively across departments: design, social media, influencer relations, public relations, media, and product—providing clear creative guidance to external partners and agencies.

• Present campaign strategies and outcomes to leadership confidently, offering a strategic perspective that challenges assumptions and fosters alignment.

⛳️ Requirements

• Over 5 years of experience in brand strategy, brand or campaign marketing, or creative strategy, preferably within beauty, lifestyle, or consumer brands.

• Strong conceptual skills and confidence in crafting copy, as ideas and the words that convey them are central to this position.

• A brand builder’s intuition: you comprehend how brands achieve attention, credibility, and trust, beyond immediate performance metrics.

• Deeply engaged with culture and social media platforms—you are well-versed in beauty consumer behavior and what constitutes effective content.

• A solid grasp of how campaigns progressively build a brand over time across social, digital, and traditional media, including understanding social trends and mechanics.

• Proficient in managing budgets, KPIs, and data—sufficient to substantiate your ideas and illustrate their impact.

• An excellent communicator and team collaborator who excels in a fast-paced environment, demonstrates structured working habits, and takes initiative.

• An impressive portfolio that you are eager to showcase.

• Preferred: Bachelor’s degree in a relevant discipline.

• Preferred: Experience in an agency setting.

🏝️ Benefits

• 💸 Competitive salary, customized to your qualifications and experience.

• 🤝 A genuine ownership role with significant trust and opportunities to influence.

• 🇪🇺 Fully remote work opportunity within Germany.

• 📈 Opportunities for growth: take on responsibilities and present your ideas directly.

• 📚 Annual training budget of €1,300 for your professional development.

• 🧘 Access to Nilo Health—mental health is a priority, and this access is provided to you.

• 💪🏼 Membership with Urban Sports.

• 💼 Costs covered for co-working space or home office equipment.

• 🇨🇾 Workations available in Cyprus—our office is always accessible to you.

• 🥳 Team events across Europe, because a strong team is essential.