Senior Brand Media Manager

This is a fully remote position, open to applicants in Hawaii.

📋 Description

• Take ownership of the strategic roadmap for our brand media allocation, audience targeting, and measurement framework.

• Connect upper-funnel brand development with lower-funnel actions, ensuring our investments generate both top-of-mind awareness and measurable patient starts.

• Serve as the vital link between our external agency partners and our internal teams, including Brand, Analytics, Performance Marketing, and Finance.

• Facilitate effective communication with the C-suite.

⛳️ Requirements

• Over 8 years of experience in brand media planning and buying.

• Extensive, hands-on experience in planning and optimizing campaigns across premium streaming/Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social platforms (e.g., Meta, TikTok, Reddit) or other channels such as DOOH, OOH, OLV, etc.

• Proven experience in building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution.

• Demonstrated ability to manage large-scale media budgets (multi-million dollars), including forecasting, pacing, and financial reporting in collaboration with a Finance team.

• Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear and concise business recommendations.

• Proven experience managing an external media agency, including setting briefs, conducting performance reviews, and holding partners accountable for business outcomes.

🏝️ Benefits

• 100% remote work environment: Flexible working hours to promote a healthy work-life balance, allowing you to fulfill both professional and personal obligations (must reside in the United States; currently not hiring in Hawaii).

• Competitive compensation and benefits: Full transparency of pay ranges regardless of your location in the United States.

• Comprehensive health benefits: Includes medical, dental, vision, life, disability, and FSA/HSA options.

• Access to a 401(k) plan: Start saving for your future.

• Generous time-off policies: Features 2 company-wide shutdown weeks each year for self-care (applicable for most employees).

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering.

• Employee Assistance Program (EAP): Support for your mental and physical health.

• Quarterly department stipend: For fun team-building activities or in-person gatherings.

• Community and employee resource groups: Take part in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for everyone.

• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses.

• Wellness at Rula program: Year-round wellness initiatives along with a $50/month wellness stipend.