Senior Brand Manager – Employer Brand, Brand Projects

This is a fully remote position, open to applicants in Poland.

📋 Description

• Design and implement global brand initiatives that are in line with the corporate brand strategy and business goals.

• Spearhead the formulation and execution of the SOFTSWISS Employer Brand strategy in collaboration with HR and Internal Communications.

• Establish and consistently refine the EVP, employer brand positioning, key messaging, target demographics, and priority geographical areas.

• Strategize and execute quarterly and monthly Brand and Employer Brand campaigns with well-defined objectives, KPIs, timelines, and budgets.

• Oversee cross-functional brand projects, including corporate campaigns, support for product launches, rebranding efforts, employer brand activations, and strategic communication initiatives.

• Enhance corporate and employer brand visibility in key markets in accordance with the global brand strategy.

• Liaise with external agencies and production partners: create briefs, manage proposals, supervise creative development, ensure production quality, and handle documentation and delivery.

• Direct the development of branding materials, such as campaign concepts, videos, digital content, presentations, branded merchandise, event materials, and marketing collateral.

• Maintain brand consistency across all internal and external communications by upholding visual identity, messaging, and tone of voice.

• Evaluate brand and employer brand performance, generate KPI reports, and offer data-driven insights for improvement.

• Foster strong collaboration with HR, Brand Marketing, PR, Internal Communications, Design, and Events.

• Assist in the company's involvement in industry rankings, conferences, speaking engagements, and employer branding activities.

⛳️ Requirements

• A minimum of 3–5 years of experience in Brand Marketing, Brand Management, or Employer Branding.

• Demonstrated hands-on experience in developing and launching brand positioning and repositioning from the ground up, including positioning strategy, messaging formulation, and cross-functional execution.

• Proven ability to manage intricate cross-functional brand projects from the planning stage to execution.

• Strong skills in project management, stakeholder engagement, prioritization, negotiation, and strategic planning.

• Experience working with creative production, agencies, campaign development, and brand governance.

• In-depth knowledge of digital marketing, content strategy, and integrated communication channels.

• Analytical mindset with experience in assessing brand performance and campaign effectiveness.

• Proficient in English at an advanced level.

• Proficient in Russian at an advanced level.

• Strong sense of ownership, proactive attitude, and exceptional communication skills.

• Capability to juggle multiple priorities in a dynamic international setting.

🏝️ Benefits

• Private health insurance.

• Sports benefits.

• Comprehensive Mental Health Program.

• Free online English lessons.

• Local language courses.

• Paid time off.

• Maternity leave support.

• Referral program rewards.

• Opportunities for upskilling, internal workshops, and participation in professional conferences and corporate events.